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Cashback app returns millions to Filipino shoppers' wallets

Shop like a pro and earn cash back on 12.12

Published Nov 28, 2020 3:30 pm

Who could say no to major discounts, especially on fashion, food and beauty products? Certainly not the average online shopper who stayed up, ready to fill their shopping carts when the clock struck midnight during the much-awaited 11.11 mega sale.

As these Filipino consumers hurriedly clicked on the Add to Cart and Checkout buttons during the first two hours of the sale, rewards and pre-shopping platform ShopBack was working hard to put cash back into the accounts of its users.

In fact, ShopBack returned around P3.5 million in cashback to app users during the 11.11 mega sale, with the top cash earner receiving P41,201 on the same day.

Across the region, the company has awarded its users a jaw-dropping $1.5 million.

“The results of this year’s 11.11 sale proves that in times of uncertainty, consumers rely more on mega sale events to access deals and discounts for essential items, fashion goods, groceries, and food delivery,” said Prashant Kala, country general manager of ShopBack Philippines. “We understand that the effects of the pandemic are lasting and would ultimately shape how we live our lives in the years ahead,” he added.

First launched in Singapore in 2014, ShopBack has reached Australia, Indonesia, Philippines, Malaysia, Taiwan, Thailand, South Korea and Vietnam, and has awarded shoppers a total of $130 million in cashback over the past five years.

App users typically get rebates of four to five percent, but the number could go as high as 70 percent depending on the partner merchant. The company has 4,000 partner stores internationally, with over 500 in the Philippines.

Kala said the company saw a sharp increase in the number of Filipino shoppers going online during the latest 11.11 mega sale — nine times the total traffic on an average day.

Data showed that consumers flocked to Shopee, Lazada and ZALORA to hunt mainly for health and beauty, food and fashion products. Meanwhile, the top five brands were FoodPanda, ZALORA, NordVPN, Nike and Agoda.

This Christmas season, ShopBack hopes to help shoppers pick gifts for themselves and their loved ones at ShopFest’s last installment for the year — the upcoming 12.12 end-of-season sale.

Kala said that this year’s ShopFest saw flash sales and vouchers that helped shoppers save more money. ShopBack has also rolled out a refreshed Cashback Troopers game where users can win rewards or prizes. The ShopBack Challenges and a new product comparison tool also made it easier to discover new products.

“Consumers are not only increasingly shopping online, but are also looking for ways to save more as they continue to tighten their belts,” he said.

Because of the current crisis, frugal living is increasing reputation, not just in the Philippines but across Southeast Asia. In response, ShopBack continuously finds ways to ensure shoppers get better value for their hard-earned money.

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Editor’s Note: This article was provided by ShopBack.