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Fil-Am personality Bella Poarch among Forbes' Top Creators of 2023, having $3.3M (P189M) earnings

By Melanie Uson Published Sep 29, 2023 7:29 pm

Bella Poarch, known for her cute cosplay content on TikTok and for her pop song Build a B*tch, is named as one of Forbes’ Top 50 Creators of 2023. She is the only Filipino in the lineup.

Forbes released its annual list of Top Creators on Sept. 26, which altogether harnessed "2.6 billion followers" in an "estimated $700 million earnings."

"That's up to more than 20% from 2022's $570 million score," the outlet added.

Bella, a Filipino-American media personality was ranked 34th in the list, garnering an estimated $3.32 million (P189 million) earnings and over 90 million TikTok followers as of writing. 

“Bella Poarch is the only person on this list to have served in the military. The former Navy helicopter mechanic has continued to be a true crossover star,” her profile read. 

“Since attracting 90 million-plus TikTok followers with her lip-synching videos, Poarch has been trying to make it as a musician,” it continued.  

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A post shared by Bella Poarch (@bellapoarch)

Her single Build a B*tch debuted on the 58th spot on Billboard's Hot 100 chart in 2021. She also released an EP and a single dubbed Dolls in 2022. 

Her latest music, which was released this month, dubbed Crush, is a song collaboration with I Like Me Better hitmaker Lauv.

With her fame, she has also collaborated with luxury fashion brand Moncler and video game Call of Duty.

Meanwhile, topping the list is Jimmy Donalson, popularly known as MrBeast, with a $82 million (over P4 billion) total earnings and massive followers totaling 312 million. 

The list was curated based on their estimated earnings, follower counts, engagement rates, and their entrepreneurial activities. 

In 2022, Bella was included in Forbes’ annual 30 over 30 (social media), a list that recognizes individuals for their significant contribution and achievement in their respective industries. She also ranked fourth in the “Highest-Paid TikTok stars” list, raking in $5 million (P283 million) total earnings and 87 million followers. 

In March, she won her first-ever Kids’ Choice Award. 

“Growing up in the Philippines, I never really had a family. But after being able to grow with all of you these past years and with all this love makes me really feel like I finally found what I’ve always been looking for. This [one's] for all of you guys, my real family. Thank you for giving me my first award for music,” she previously wrote in her Instagram post.