Robinsons Malls chosen partner of DTI for Fiesta de Camarines; boosts MSMEs across regions
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Robinsons Land Corporation, through its vast network of Robinsons Malls nationwide, is expanding its role as a key enabler of micro, small, and medium enterprises by partnering with the Department of Trade and Industry and the Department of Agriculture to mount regional trade fairs in strategic mall locations across the Philippines.
The collaboration supports the government’s broader agenda to promote inclusive growth and regional development by empowering entrepreneurs, farmers, and local artisans. These trade fairs offer MSMEs a venue to exhibit their products, access a wider consumer base, and benefit from promotional support in high-footfall commercial centers.
With more than 50 malls located across Metro Manila, Luzon, Visayas, and Mindanao, Robinsons Malls is leveraging its nationwide presence to create opportunities for business development in both urban and emerging regional markets.
Inclusive programs for MSMEs
One of the flagship programs under this initiative is Fiesta de Camarines, an ongoing multi-month series of themed trade fairs in partnership with DTI Camarines Sur, held exclusively in Robinsons Naga.
The series was officially launched with Feria de Camarines—Delicioso held from April 10—14. It served as the kickoff event and featured a curated selection of local delicacies and handicrafts.
Upcoming legs include Muebles (May 29—June 2), which will showcase locally crafted furniture; Uma Usbong (July 16—20) for regional crops and agricultural products; Pustoriosa (August 14—18) for wearable goods such as clothing and accessories; and La Vida Coco (October 8— 12), which will focus on coconut-based products and innovations.
Robinsons Malls also continues to broaden its impact through inclusive livelihood programs. In partnership with the Bureau of Jail Management and Penology (BJMP) and the Public Employment Service Office (PESO) of Imus City, the BJMP Trade Fair will be held in Robinsons Imus from June 16 to 20. The initiative allows persons deprived of liberty (PDLs) to market handmade goods, offering them economic opportunity and practical skills for reintegration into society.
Meanwhile, through its partnership with the Department of Agriculture (DA), Robinsons Malls is providing direct-to-market exposure for local farmers. Agricultural trade fairs will take place in Robinsons North Tacloban from May 20—22 and in Robinsons Iloilo on July 14—20 and September 23—29. These events highlight crops and other locally sourced goods, facilitating access to consumers and helping producers expand their reach beyond traditional markets.
In addition, regional MSME fairs continue to be held in other Robinsons Malls, such as the recently concluded Summerific Trade Fair in Robinsons Antipolo (April 30—May 9), which featured products from Rizal Province. Other scheduled events include Robinsons Tacloban (May 12—18) and Robinsons Roxas (December 1—8). A monthly fair in Robinsons Galleria Cebu runs from April to July, dedicated to Cebuano enterprises.
A community-centric approach
“We recognize the essential role of MSMEs in the Philippine economy. Robinsons Malls is proud to provide platforms that help these businesses reach a wider audience and grow,” said Joel S. Lumanlan, Robinsons Malls vice president for Marketing and Operations. “Our malls function not only as lifestyle centers but also as gathering places for the community—places where local entrepreneurs can connect with consumers, and where regional culture and enterprise come together. Through our partnerships with the DTI, the DA, various LGUs and more, we’re helping strengthen local economies and contribute meaningfully to the communities where we operate.”
Looking ahead, Robinsons Malls aims to further expand these efforts by deepening its partnerships and enhancing support for grassroots entrepreneurship. With its growing nationwide footprint, the company is well-positioned to connect more communities, promote regional industries, and contribute to broader economic development across the country.
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Editor’s Note: This article was provided by Robinsons Malls.
