Rustan’s - celebrating 70 years of the extraordinary

2022 marks the 70th anniversary of upscale retail favorite Rustan’s, with celebrations taking place this coming season in-store and online.

Celebrating a milestone

Gliceria “Glecy” Rustia-Tantoco opened the first Rustan’s store in 1952 at San Marcelino, Paco, Manila, with the full support of her husband, Bienvenido “Benny” Tantoco Sr. Rustan’s was born from the passion and appreciation of the best quality items and brands from across the globe. Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination, serving only the finest brands, products, and service.

To commemorate its 70 years of excellence, Rustan's is bringing back both in-store and online historic moments in time, not only from the brand’s rich history as a leading beacon in fashion innovation in the Philippines but also key memories from its loyal cross-generation customers who have been part of this extraordinary story.

Highlights include groundbreaking moments that showcase founder Glecy being the first person to license Christian Dior in the Philippines, bring an exclusive distribution of Lacoste to the country, and open the first Charriol boutique. It also features customer stories, from the everyday to the momentous — all of which showcase how Rustan’s takes the seemingly ordinary and makes it extraordinary through dedication to excellence in goods and service.

Zenaida R. Tantoco, chairman and chief executive officer of Rustan’s, shared: “Seventy years ago, my mother, Glecy, had a vision to bring the most luxurious and exciting brands to the Philippines — something that had never been done before. Today her legacy is still alive, and the boundaries that she broke ensure that we still offer only the top brands, only the finest products and only the best service. We are who we are because of her, alongside our ever-loyal customers who are such an entwined part of our Rustan’s story. Our promise is to constantly pursue how we can continue to make the everyday special for them, and the seemingly ordinary, extraordinary.”

As part of the celebrations, customers will be invited to share their key Rustan’s moments over the years to cement their part in this continued historic journey and engage as part of a “your story is our story” campaign. Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale — all encapsulated within a dynamic graphic that speaks to Rustan’s future.

The phenomenal Rustan’s story may have started 70 years ago, but it continues. Now, with the exciting refurbishment of the Makati flagship store and a continued dedication to serving only the finest in order to create everlasting moments for Filipinos.

Anniversary offers

To mark this momentous milestone, Rustan’s special 70th-anniversary sale will run for the whole month of August in-store, with more treats for FSP members.

Get up to 25% off on women’s fashion brands like Spanx, Easy Spirit and Evita Peroni. Men’s Fashion is up to 70% off on Jack Nicklaus, 15% off Boss and 30% off on Samsonite and American Tourister.

Invest in fine jewelry now with up to 30% off Charriol pieces, 15% off Silver Vault and a special Glacier GWP for every purchase of Montblanc Glacier leather goods.

Beauty mavens will get gifts with purchase from brands like Jo Malone, La Mer, Bobbi Brown, Diptyque, Estee Lauder, Acca Kappa, Clarins and Anastasia Beverly Hills.

For home items, get discounts of up to 50% on Bernardaud, Cuisinart, Bodum and Corelle. Kids are not left out, with 10% to 50% off brands such as Leapfrog, Evenflo and Chicco.

Rustan’s department store pickup points and store hours

Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday: 10 a.m. to 9 p.m.

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10 a.m. to 9 p.m.

Rustan’s Alabang
Main Entrance facing Parking Lot of Alabang Town Center, Commerce Avenue
Monday to Friday: 11 a.m. to 9 p.m.
Saturday and Sunday: 10 a.m. to 9 p.m.

Rustan’s Gateway
Main Entrance, General Aguinaldo Avenue facing New Frontier Theater
Monday to Friday: 11 a.m. to 9 p.m.
Saturday and Sunday: 10 a.m. to 9 p.m.

Rustan’s Cebu
Main Entrance, Cardinal Rosales Avenue
Monday to Sunday 10 a.m. to 9 p.m.

Personal Shopper On Call

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10 a.m. to 9 p.m. Contact your preferred Rustan’s store to request the personal shopper service and a sales associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pickup or items can be delivered to you for free, for a minimum purchase requirement of P5,000.

Be the first to know about the latest updates and amazing offers on your favorite brands by joining the Rustan’s Live Viber Community, following them on Instagram and Facebook, and visiting their website www.Rustans.com.

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Editor’s Note: This article was provided by Rustan's.