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Architecting aspirations: SMDC’s Jessica Sy on building the future of urban living and paving the way for women in design

Published Mar 10, 2025 4:35 pm

What makes a city truly livable? Is it the skyline, the infrastructure, or the homes within it? For architect Jessica Bianca Sy, it’s something deeper—how spaces shape the way people experience life.

As a third-generation Sy and a driving force at SMDC, Jessica is reimagining urban living with thoughtful design, sustainability, and a lasting sense of community. Cities, she believes, are more than structures; they thrive on movement, connection, and the experiences of the people who live in them.

Jessica Sy VP and Head of Design, Innovation and Strategy SMDC

Her work at SMDC is driven by a clear vision—creating communities that are purposeful, relevant, and built for the future.

A woman leading the future of urban spaces

Jessica’s vision is rooted in her family’s long-standing mission: building a nation of homeowners—a dream championed by her father, SMDC Chairman Henry Sy Jr. But as she steps into a leadership role, she is pushing that vision forward, ensuring SMDC’s developments are not only accessible but also designed for the evolving needs of modern city dwellers.

“More than building residences, we are curating spaces that enhance the way people live—spaces that inspire, adapt, and create lasting value,” Jessica shares.

SMDC Chairman Henry Sy, Jr. and VP for Design, Innovation and Strategy Jessica Sy earned well-deserved recognition for their achievements at the 19th PropertyGuru Asia Property Awards last December 2024.

As one of the notable women leaders shaping the real estate landscape, Jessica is leading by example—proving that good design isn’t just about aesthetics but about making urban spaces work better for everyone.

She also recognizes the invaluable contributions of the women at SMDC and SM Prime, whose leadership, expertise, and dedication drive the company’s success. “The work we do in building communities is made possible by the incredible women in our organization,” she shares. “Their guidance and efforts shape the developments that, in turn, shape people’s lives.”

Celebrating female leadership, empowerment, and the impact of women shaping industries and communities.
Sustainability that lasts—beyond trends and buzzwords

Jessica is also leading a quiet yet powerful shift within SMDC—one that integrates sustainability into every development not as an afterthought, but as a fundamental principle.

Jessica Sy at SM Prime’s Sustainability Forum

Her approach is practical and results-driven—integrating energy-efficient designs, flood-resilient structures, and sustainable materials that reduce long-term maintenance costs for homeowners.

For Jessica, sustainability is also about how people move and interact within their communities. She champions walkable, transit-friendly developments with green spaces, bike lanes, and pedestrian access, ensuring SMDC fosters healthier, more connected lifestyles while lowering environmental impact.

At the 2024 PropertyGuru Asia Real Estate Summit, Jessica Sy stood among trailblazers shaping the future of the industry

“Sustainability isn’t just about architecture—it’s about urban planning, accessibility, and designing communities that improve lives today and in the future,” she shares.

Empowering women, building legacies

For Jessica, designing homes is about creating spaces where people—especially women—can live with confidence and independence. With more women taking charge of homeownership—as professionals, first-time buyers, or investors—she ensures that SMDC developments reflect their evolving priorities.

Sail Residences at MOA Complex is waterfront living designed for seamless city access and modern comfort

“Homeownership is one of the most empowering things a person—especially a woman—can achieve,” Jessica reflects. “A home represents security, opportunity, and freedom.”

Jessica understands the weight of legacy. But she isn’t just continuing what was built before her—she is shaping what comes next.

Bloom Residences in Parañaque City is a vibrant, wellness-focused community designed for modern families

“My grandfather built a foundation that empowered Filipinos to dream bigger,” she shares. “Now, it’s about evolving that vision—ensuring that SMDC continues to lead, not just in size, but in how we shape people’s lives through the spaces we create.”

Gold City also in Parañaque is a premier integrated township of connectivity, and modern urban living

As the world celebrates International Women’s Day, Jessica’s journey highlights the growing influence of women in architecture, design, and urban development—not just as contributors, but as leaders shaping the future of cities. With her at the helm, SMDC is not just keeping up with change—it is setting the foundation for a new era of urban living, one thoughtfully designed space at a time.

Visit smdc.com to know more.

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Editor’s Note: This article was provided by SMDC.