Smart subscribers turn pro at nationwide iPhone 18 Pro midnight launch
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For some, getting a new iPhone means capturing life’s best moments. For others, it means finding smarter ways to work, stay connected, and make everyday life easier.
These reasons came together as Smart Communications, Inc. (Smart) welcomed the iPhone 18 Pro and iPhone 18 Pro Max with a nationwide midnight launch led by its flagship store at SM Megamall in Mandaluyong City.
The celebration brought together subscribers, tech enthusiasts, and Apple fans for a night of live performances, interactive games, and a synchronized midnight reveal at Smart Stores in SM Davao, SM Clark, SM City Dasmariñas, and SM Southmall, with live video check-ins connecting subscribers nationwide.
An upgrade worth staying up for
Among the first in line was Geneva Santos, a mother of three and loyal Smart Postpaid subscriber since 2010. Wearing a green coat over a burgundy top, she arrived ready to welcome the new flagship in style, choosing the upgrade primarily for work.
“I’m really satisfied with Smart Postpaid,” Santos shared, citing the service and customer support she has experienced over the years.
“I appreciate getting a reminder that my current plan was nearing its end, making my upgrade very timely and convenient. Smart Postpaid’s installment options are easier on the pocket,” she added.
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For Edgardo Red Jr., a customer success specialist and Smart subscriber for 13 years, the midnight launch was a first. Although his family regularly upgrades their phones, he wanted to experience the excitement of welcoming Apple's latest device firsthand.
“What I’m really looking forward to with the iPhone 18 Pro is how it integrates artificial intelligence into the device itself, making it more convenient for the user,” said Red, who chose the Burgundy variant.
18 reasons to go Pro with Smart
Beyond the excitement of getting a new device, Smart highlighted how subscribers can get more out of their iPhone 18 Pro through Smart Postpaid Plans+.
In his remarks, Lloyd Manaloto, first vice president and officer-in-charge of Smart, presented 18 reasons to pair the latest iPhone with Smart, drawing inspiration from the years of innovation since the original iPhone transformed the mobile industry.
“We make it so much easier for you to get the iPhone 18 Pro and iPhone 18 Pro Max with our postpaid plans,” Manaloto said. Under Smart Postpaid Plans+ 1499, subscribers were able to pre-order the former for only P3,713 per month and the latter for P4,050 per month.
Eligible subscribers also received 18GB of complimentary open-access data for pre-orders, a P5,000 accessory voucher, an 18% discount on select Digimap accessories, and 5% bill cashback when paying through the LiveSmart App.
As part of their plan, Smart subscribers can also enjoy unlimited access to an app bundle, Unli 5G connectivity for 12 months, all-net calls and texts, landline calls, and dedicated network priority. Open-line devices also offer flexibility for international travel and compatible dual-eSIM setups.
The Smart Postpaid experience extends across the digital ecosystem, with a complimentary subscription to AI.Smart, Apple Pay functionality, and Smart Device Link service, which allows subscribers to share their primary iPhone mobile number and data plan with their compatible Apple Watch.
On top of these benefits, subscribers can make the most of the latest iPhones on Smart’s award-winning network, which was recently recognized by Ookla for delivering the Philippines’ Best Mobile Video Experience.
A midnight reveal to remember
As the countdown began, Pyro Lights MNL and LED Tron Dancers energized the crowd ahead of the official unveiling, joined by Smart executives.
The first subscribers at the venue received their iPhone 18 Pro units, while 10 lucky attendees took home Apple Watch SE 3 units through a grand raffle.
For those who lined up and counted down to midnight, the launch was more than a first look at a new device. It was a chance to be among the first to experience Apple's latest innovation and share the moment with fellow fans.
The future is here, and it's built to Pro further. Get your iPhone 18 Pro and iPhone 18 Pro Max now with Smart’s All-New Postpaid Plans+ at the nearest Smart Store or via the Smart Online Store.
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Editor’s Note: This article was provided by Smart Communications, Inc.
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