Go online; grow your line

Nakakalocal’s Spark Up, Scale Up: Digital Branding Workshop guides micro, small, and medium enterprises (MSMEs) to learn, build, and elevate their brand.

On Jan. 22, the PhilSTAR Media Group (PMG)’s Business World and Globe Business hosted an interactive session where MSMEs discovered how to transform their businesses in the digital space.

Globe Business Ambassador and Sewn Sandals owner Mariel Veluz explained the partnership’s aim well: “Technologies require constant learning, and when used effectively, they can help us bring our products to new heights.”

“This partnership aims to make us realize that. By strengthening our digital branding, we can connect with our customers, understand their needs, and provide a sustainable and quality service,” she added.

The workshop underscored the significance of online presence and how to leverage social media platforms, such as Lazada and GCash, to offer greater convenience to everyone.

Succeed in the fast-paced world of e-commerce

Nearly 100 participants joined the engaging workshop at the Globe Tower in BGC. Late millennials and Gen Z entrepreneurs were offered valuable insights on:

• Strategies for effective digital branding
  Veluz advised to boost one’s online presence by enhancing brand authenticity and relatability.
• How to grow your business with Lazada
  Lazada Philippines’ Online Marketing Partnerships Analyst for Business Development Cri Evangelio used his expertise to talk about customer acquisition and building sustainable partnerships to accelerate business growth.
• Brand-building in the digital age
  Mindfuse, Inc. Founder Jay Bernabe focused on understanding the target market’s demands while strengthening brand identity. 

“At Globe Business, we understand the crucial role that the media play in supporting the growth of SMEs,” said Jonathan Cristobal, Globe Business marketing head.

“By partnering with media platforms like PMG, we can reach a wider audience of entrepreneurs and provide them with the resources and knowledge they need to thrive in the digital economy. We’re committed to empowering SMEs, and this workshop is just one example of how we are doing that,” he concluded.

The event also provided the attendees with the opportunity to learn and further expand their network by interacting with their co-entrepreneurs. This aligns with PMG’s Nakakalocal campaign, which aims to empower MSMEs nationwide.

Interested to learn more about Globe Business? Visit their website: https://www.globe.com.ph/business/sme.