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A flowery display: Celebrities and brands that flaunted their gorgeous floats in Panagbenga 2023

By John Patrick Magno Ranara Published Feb 27, 2023 6:40 pm

The city of Baguio became a place full of blooms as its residents celebrated their annual Panagbenga Flower Festival on Feb. 26, taking time to reflect the history, traditions, and values of Baguio and the Cordilleras.

During its Grand Float Parade, several brands flaunted their meticulously-crafted flower floats that burst with color and life. The 25 floats were designed creatively according to this year's theme of A Renaissance of Wonder and Beauty as they were truly a sight to behold.

Aside from this, some celebrities also graced the much-awaited festival with their appearance. Miss Universe Philippines 2020 Rabiya Mateo decided to channel her inner Disney princess as she came to the celebration decked in her Princess Jasmine costume of from the movie Aladdin.

Lovi Poe could also be seen smiling ear to ear as she waved to the excited crowd, as well as Sen. Lito Lapid and his son Mark.

Here are some the floats that caught our attention:

SM's swan float

SM seemed to have taken inspiration from one of the most beautiful and graceful birds in the world—the swan. Well-known for representing elegance and refinement and are often described to be peaceful to look at, the swan is the perfect animal to complement a float that is filled with flowers and blooms.

The brand also had ballerinas dancing on top of the float, which may be a nod to Swan Lake, one of the most popular ballets of all time that centers on a princess who was turned into a swan.

Jollibee's float

Flowers can't survive without bees, just as bees can't survive flowers, which is why it was only natural that one of the Philippines' most recognizable mascots, Jollibee, made an appearance in the Panagbenga Flower Festival.

Without a doubt, the jolly bee put a smile on the crowd's faces as he flaunted his simple and cute flower float.

Mang Inasal's float

Another food brand that had decided to join the festivities is Mang Inasal. Their float is certainly pleasing to the eyes with its complementing shades of green, yellow, and red, which is also in reference to the grill expert's signature colors.

Capping off their flower float is a sculpture of their famous marinated chicken and their fan-favorite Halo-Halo.

Coca-Cola's Coke Float

Coca-Cola took their famous ice cream soda drink quite literally with their "Coke Float." Filled with all sorts of flowers with bright and red petals, the float easily stood out from the others and mase the crowd want to pop a bottle of their world-famous drink.

Sunsilk's float

Sunsilk's float is perfectly pink and proudly powerful, just like their products.