WATCH: Is Hiya Holding Us Back? (Generations Episode 10)

Filipino culture is anchored by hiya—too shy to speak up, too shy to ask for more.

But in a time when there are big dreams to chase and the possibilities are endless, it might be time to ask: Is hiya still important in grounding us, or has it become something that stops us from reaching our full potential?

In this Generations episode, veteran journalist Luchi Cruz-Valdes, PhilSTAR Life’s Gen Z columnist Angel Martinez, and content creator Raco Ruiz talk about the concept of hiya and why we need to rethink it now.

Generations podcast is executive produced by Sheila Paras with Brooke Villanueva of PhilSTAR Life and Sol Galang of IM Creatives.

Shot at: IM Creative Space
Equipment: IM Rentals

From IM Creatives:
Angelica Villanueva
PJ Martinez 
Mulawin Galang
Celina Sta. Ana
Rainier Barcelona
Melvin Mancinido
Ramil Ronquillo
Jeanne Portillo