Celebrating the PURPLE life with EastWest Ageas
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Our choices color our life in many different shades. From the warmest of colors to the most pleasant of hues, this is what makes our life story truly one-of-a-kind. And ultimately, we aim for the same thing.
To live life with purpose for the people we love the most.
And EastWest Ageas wants to help more Filipinos paint their lives with the color of purpose and people as they build their better tomorrow, by asking a single question.
“What’s your PURPLE?”
Purpose + People
In a sea of sameness that is the Philippine insurance industry, EastWest Ageas is setting itself apart by focusing on the need of its customer.
“EastWest Ageas is your partner in fulfilling your goals for those important to you, by making sure that your purpose is our purpose, and that our people take care of your people with the right suite of products and services that best benefit them,” shares President and CEO, Sjoerd Smeets.
And purple is the perfect herald for this message.
“You put PURpose and peoPLE, you get PURPLE,” Smeets explains, “And the color perfectly embodies our message, as purple is often associated with wisdom and ambition. You need ambition to want a better future for those important to you, and you also need wisdom to see your plans through.”
“Purple is the color of building a better tomorrow with EastWest Ageas,” he declares.
Painting Filipino lives purple
To spread the purple life, EastWest Ageas painted the town purple with a grand musical celebration last August 2 at the Marquis Events Place, Bonifacio Global City. Attended by employees, partners, and select customers, the event featured OPM icon, Barbie Almalbis.
“We are celebrating all the things that make life worth living,” shares Chief Distribution and Marketing Officer, Gregory Martin. “This is an evening where we come together surrounded by love and gratitude as we continue to make life better for more Filipinos by providing sound and expert financial advice and solutions.”
“So what’s your purple?” Martin asks, “Let’s go and paint your better tomorrow with purpose for your people.”
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Editor’s Note: This article was provided by EastWest Ageas Insurance.
