Siomai King gains global recognition, unveils new “Adobo” Siopao 

Siomai King, a prominent figure in the franchising business, has been honored as the Franchising Hall of Famer of the Year at the Asia Leaders Awards (ALA). This marks a significant milestone for Siomai King, showcasing its remarkable journey. Previously named Franchising Company of the Year for three consecutive years in 2020, 2021, and 2022, the company finally achieved the esteemed Hall of Fame status in 2023.

Presenting the award was the Ambassador of Malaysia to the Philippines, H.E Dato Abdul Malik Melvin Castellino, Tag Media Group Chief Executive Officer Mr. Andrew Nicolas, and Chief Operations Officer Engr. Grace Bondad Nicolas.

A special awarding ceremony—which 3000 individuals attended—was held during the JC Go Global Kick-Off on Jan. 7, at the Metrotent Convention Center in Pasig City.

Attendees at the event were also excited when Siomai King's co-founders, Jonathan So and Carlito Macadangdang, unveiled the latest addition to their menu: the Adobo Siopao. Siomai King’s signature fluffy siopao bun, now generously stuffed with a savory adobo filling, was served to be enjoyed by the crowd.

With more than 1,000 branches, Siomai King proves it is one of the leading food cart businesses in the country. The brand's promise of top quality and change has overcome difficulties in the business community and created new measures for success.

Co-founders So and Macadangdang, who are the driving force behind the success of Siomai King, talked about tips for getting to a winning position. Their creative mindset and talent to handle market needs while keeping the brand's heart alive have been vital. So stressed the importance of keeping your vision, while Macadangdang talked about being flexible when things change.

Siomai King's success story isn't only about its tasty choices but also about adaptability, creativity, and resilience. Switching from old-fashioned food cart businesses to an "online franchise" platform shows Siomai King's innovative approach to leading the franchise industry.

For those wanting to explore the world of franchising, Siomai King invites you to visit the House of Franchise website at www.houseoffranchiseinc.com and discover the transformative journey that has made Siomai King the Franchising Hall of Famer of the Year. Drop by the House of Franchise mega office at 35 Shaw Boulevard, Brgy. San Antonio, Pasig City, and join this business revolution.

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Editor’s Note: This article was provided by JC Premiere.