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Building big dreams in Bukidnon

Wilcon Depot celebrates DIW Store grand opening in Valencia City

Published Jan 29, 2024 3:00 pm

For over 46 years in the industry, Wilcon Depot has been resolute in its mission to make high-quality home improvement and construction supplies easily accessible to all corners of the country. Since the beginning of its expansion, the Philippines' leading home improvement and construction supply retailer has maintained its dedication to quality, setting industry standards and earning the trust of their valued customers. 

Building up on this mission is Wilcon Depot’s #FlyingHighto100 campaign. An integral part of the campaign is the opening of 100 stores before the end of 2025. On January 26, Wilcon welcomed another DO IT WILCON (DIW) store in Valencia City, Bukidnon, fortifying its #FlyingHighTo100 campaign. 

The grand opening of the DIW store in Valencia City was a significant step towards the company's expansion efforts to reach more communities across the Philippines. This was the second DIW store that the company opened this year and marked the 92nd store nationwide.

Wilcon Depot arrives in Valencia, Bukidnon! This is the second DO IT WILCON (DIW) store opened this year and the 92nd store of Wilcon Depot nationwide. Leading the ceremonial ribbon cutting (L-R) Wilcon Depot Security Consultant Gen. Rolando Manalo, Valencia City Vice Mayor Honorable Atty. Teodoro Roteo Pepito, Bukidnon Governor Honorable Regelio Neil P. Roque, Valencia City Mayor Honorable Azucena P. Huervas, 4th District Bukidnon Representative Congresswoman Honorable Laarni Lavin Roque, Brigadier General Michele B. Anayron Representative, Deputy Brigade Commander Col. Antonio B. Dulnuan, and Wilcon Depot AVP for Sales and Operations Ruben Flores.

The event was honored by representatives from Wilcon Depot, media partners, Valencia City's local government officials, suppliers, and other distinguished guests. Wilcon Depot SEVP & COO Rosemarie Bosch-Ong, and Lorraine Cincochan-Belo, president and chief executive officer of Wilcon Depot conveyed their speech virtually. They both highlighted the mission of Wilcon Depot in bringing high-quality and future-forward products easily accessible to the community. 

Empowering Valencia City, one product at a time

Located in the heart of Mindanao, DIW Valencia was the second store to open in Bukidnon. 

Valencia City is home to almost 200,000 people distributed in about 40,000 households spread over a land area of approximately 100,000 hectares. These numbers make Valencia City the local government unit serving the greatest number of people in the province. It is also considered the agri-tourism capital of the province of Bukidnon.

With its strategic location and growing population, Valencia City is a potential business hotspot, making it an ideal location for one of Wilcon Depot’s stores. The city's thriving economy and diverse demographics align seamlessly with the Wilcon Depot’s mission to cater to the evolving needs and demands of the community and nearby areas. 

Through their newest DIW store, Wilcon Depot not only provides premium products but also contributes to the local economy by creating job opportunities for Valencia City residents. Wilcon Depot recognizes the potential impact it can have on the community, not only by offering quality products but also by becoming a key player in the city's economic development.

Wilcon Depot’s continued expansion is the company’s way of empowering communities to make smart decisions about their building projects and home improvement endeavors. In fact, the DIW store in Valencia City is set to become a hub of innovation, inspiration, and expertise, inviting customers to experience the unparalleled quality and service that Wilcon Depot has stood for over the years.

The DIW Valencia store displays a vast selection of construction materials, home improvement products, furniture, appliances, and many other essentials for homeowners, builders, and contractors. Customers can expect to find a wide range of high-quality items to fulfill their every home improvement need. 

World-class brands with first-rate products

Wilcon Depot offers premium products and services through its exclusive and in-house brands. 

Pozzi provides trusted bathroom solutions. Hamden is the ideal partner for your kitchen needs. Alphalux is your go-to brand for energy-efficient lighting solutions. Kaze is an appliance brand that will help you keep your space healthy. Hills is a trusted brand for construction and electrical power tools. P.Tech is your partner for reliable household necessities. Nobizzi innovates impressions for your living space. Verona creates contemporary interpretations of classic styles. Sol Ceramica manufactures Asian tiles for a more sophisticated home. Grohe and Kohler provide bathroom and plumbing solutions. Franke creates convenient kitchen solutions. And Rubi is your partner when it comes to tile-cutting necessities. These are just a few of the many other brands carried by Wilcon Depot.

Customers can also shop online at Wilcon Depot by visiting They offer Browse, Call, Collect, or Deliver, and Wilcon Virtual Tour services to complement the in-store shopping experience.

Got any home improvement projects lined up? Start building your big ideas with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit DO IT WILCON (DIW) Valencia located at Purok 17-A Brgy. Poblacion, Valencia, Bukidnon 

For more information about Wilcon, visit or follow their social media accounts on Facebook, Instagram, and Tiktok. or subscribe and connect with them on Viber Community, LinkedIn, and YouTube.

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Editor’s Note: This article was provided by Wilcon Depot.