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Eats here! MAFBEX 2025 officially opens the feast of flavors, innovations, and opportunities

Published Jun 17, 2025 2:50 pm

MAFBEX 2025 is a dynamic five-day event packed with live cooking demos, product launches, industry talks, and exciting competitions. Photos courtesy of MAFBEX

The country’s premier food and beverage expo is back and bigger than ever.

The much-anticipated Manila Foods and Beverages Expo 2025 officially opened on June 11, at the World Trade Center Metro Manila in Pasay City. Now in its 19th year, MAFBEX continues to cement its reputation as the leading platform for F&B innovations in the region.

This milestone event was graced by Senator Mark Villar as keynote speaker, alongside distinguished guests from the government, including Department of Agriculture Secretary Francisco Laurel, Jr., represented by Assistant Secretary Philip C. Young; Pasay City Mayor Imelda Calixto-Rubiano, represented by Angelica Roa-Yu, executive assistant for Social Services; and members of the diplomatic corps.

Also present at the opening ceremony and symbolic ribbon-cutting was Roberta Lopez-Feliciano, managing director of ABS-CBN Foundation Inc., who delivered a short message celebrating the foundation’s ongoing partnership with Worldbex Services International—the organizers behind MAFBEX and other top-tier expositions.

 Senator Mark Villar delivers the keynote address to open MAFBEX 2025 on June 11, 2025, at the World Trade Center Metro Manila. 

Kicking off the Chefs of the World showcase was Chef Abi Marquez, recently named Food Creator of the Year at the World of Influencers and Bloggers Awards. She led a live cooking demonstration of her signature dish, Puto Maya with Hot Chocolate Batirol, to the delight of expo guests.

Promising the ultimate F&B experience, MAFBEX 2025 is a dynamic five-day event packed with live cooking demos, product launches, industry talks, and exciting competitions. These include the Culinary Cup: Home Chef, Latte Art Competition, YHE Competitions, and the newly added Philippine National Coffee Competitions at the Brew District, featuring both the National Barista Championship and National Brewers Cup.

(From L-R) Jill Aithnie Ang, managing director of Worldbex Services International (WSI); Joseph L. Ang, founder of WSI; Hon. ASEC Philip C. Young, assistant secretary and special assistant for Export Development; Hon. Mark Villar, Senator, Senate of the Philippines; Angelica Roa-Yu, executive assistant for Social Services; Levi Ang, co-founder of WSI; and WSI Directors Tessie Roque and Rene Ramos pose for a photo during the launch of MAFBEX 2025.

Hundreds of exhibitors—from the country’s top F&B companies to an impressive lineup of international participants from South Korea, Japan, Poland, Belarus, Malaysia, Taiwan, Thailand, Indonesia, and Vietnam—offer a world-class showcase of products, culinary techniques, and business opportunities for professionals, entrepreneurs, and food lovers alike.

Tickets are priced at P150, which grants one-day access to the exhibits. Secure your tickets now at mafbex.com. For updates, follow MAFBEX on social media and join the conversation using #MAFBEX, #MAFBEX2025, and #EatsHere.

After Manila, MAFBEX goes nationwide with regional legs in Iloilo (July 17 to 20) at the Iloilo Convention Center, and Cebu (September 11 to 14) at the IEC Convention Center Cebu, further expanding its reach and impact across the country.

MAFBEX 2025 is proudly organized by Worldbex Services International, the country’s leading events and expositions management company.

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Editor’s Note: This article was provided by MAFBEX.