Lady’s Choice to spread Omega-Sigla to schools nationwide
BrandedUp in partnership with
Every school day is an adventure where one can learn, explore, and feed their curiosity.
To keep up with that energy, children need nutrient-filled meals and snacks to power through their day, especially during the back-to-school season.
On July 29, Lady’s Choice launched the first leg of the Baon Buddies School Takeover at Upper Bicutan Elementary School in Taguig City.
In partnership with the Department of Education, the campaign is set to travel nationwide from July to August, bringing Omega-Sigla energy to schools across the country.
Through this initiative, Lady’s Choice aims to strengthen the bond between parents, kids, and schools, demonstrating that with Lady’s Choice, every baon can be both nutritious and easy to prepare.
“School is a full-on marathon for kids where they need to be fueled with energy to be focused on classes,” says Clarissa Regina Feryanto, assistant brand manager for Lady’s Choice Philippines.
“So Lady’s Choice strives to be partners of parents to prepare quick, easy, and delicious baon for their kids,” shares Feryanto.
Fun-filled activities
The first leg of the campaign started strong with an engaging lecture, the Omega-Sigla Quiz Bee, and the hands-on Lady’s Choice Sandwich Making Workshop.
The event sparked even more excitement when the Baon Buddies, Sandy and Elsie, joined in on the fun.
Among these activities was the Nutrition Awareness Explainer, where parents and kids learned the basics of balanced nutrition alongside the Pinggang Pinoy guidelines to encourage healthy eating habits at home and in school.
To top off the day, the Sandwich Making Workshop gave parents and kids a hands-on chance to see how easily a simple sandwich can be elevated with Lady’s Choice Spreads.
Together, they combined these spreads with farm-fresh eggs and real meat to make delicious, nutrient-filled breakfasts and snacks.
Lady’s Choice spreads are packed with omega-3 and omega-6 to help support growing kids' daily nutritional needs.
With a wide range of flavor options including chicken, ham, bacon, tuna, and sandwich spreads, parents can easily mix and match daily baon recipes to keep breaktime exciting and nutritious all week long.
Healthy alliance
Beyond introducing healthier baon options, the campaign also highlights the role of schools and families in shaping children’s daily nutrition habits.
Master Teacher II Ma. Mae Pascual of Upper Bicutan Elementary School shares that the partnership with Lady’s Choice is instrumental in promoting good health among their students.
“Students with a healthy body will also have a healthy mind,” shares Pascual.
With Lady’s Choice introducing Baon Buddies Sandy and Elsie, the event provided a fun opportunity to champion nutrition and physical wellness among young learners.
“We hope that Sandy and Elsie can be representatives for the kids and Filipino families to always be full of energy,” explains Feryanto.
The Baon Buddies School Takeover not only strengthens the partnership between homes and schools but also proves that powering up a child's day starts with an Omega-Sigla baon prepared with care.
***
Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Lady's Choice.
