Jimin of the iconic K-Pop group BTS is the newest ambassador of American luxury jewelry company Tiffany & Co.
"Introducing our newest House ambassador, Jimin of BTS," the brand wrote in an Instagram post, as it shared a photo of him in a black suit while showcasing a stack of "Lock" bracelets.
“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry," Jimin said in a statement.
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In February, BTS member j-hope became the face of French luxury fashion house Louis Vuitton.
BTS—comprising RM, Jin, Suga, j-hope, Jimin, V, and Jungkook—is widely considered as South Korea's biggest-ever cultural phenomenon, selling out stadiums worldwide, dominating the charts, raking in billions, and building a global legion of fans known as ARMY.