LOOK: Starbucks’ collab with Fila gives limited-edition merch a sporty vibe
Two brands in beverage and sports have collaborated for a limited, Asia Pacific-exclusive collection with a sporty, fun vibe.
The co-branded collection of Starbucks x FILA features the former’s logo and the latter’s signature white, navy and red colors.
Dropping on July 20 for a limited time only are lifestyle accessories such as carryall and mesh bags, and drinkware.
“Starbucks is excited to partner with FILA for the first time in this bold new collection,” said Erin Silvoy, Starbucks Asia Pacific vice president, in a news release. “The Starbucks x FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”
“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, FILA Korea head manager for apparel. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”
The designer collaboration will be available starting July 20 at select Starbucks stores across the Asia Pacific region while supplies last.
Fila started as a textile manufacturer in Biella, Italy in 1911 and first introduced color on tennis court apparel in 1973. Visit www.fila.co.kr to see the full collection of apparel and footwear. Starbucks started in 1971, and has since been committed to ethically sourcing and roasting quality arabica coffee. Visit its online stores at Starbucks.com and through Starbucks Stories.