LIST: Here are the New Years sales this 2026
Now is the time to finally put those Auguinaldos to good use!
While it’s tempting to splurge the moment you see a discount sign, the secret to a successful January is shopping with a strategy.
Think ahead—do you have an upcoming wedding on your 2026 calendar? Or perhaps a string of birthdays just around the corner? Use these sales to snag gifts or advance-purchase your presents while prices are at their lowest.
Here are the latest sales this January.
Sephora.ph
Sephora.ph has officially slashed prices by up to 40%, making it the perfect time to restock your vanity.
We found Rare Beauty's Find Comfort Hydrating Body Lotion at P1,140. For gift-seekers or multi-tasking beauty lovers, the Tarte Cheek Souffle Maracuja Juicy Multi-Stick Trio (Holiday Limited Edition) is a total steal at P1,470 (originally P2,450), offering three iconic sticks for the price of one.
Inditex brands
It's the first weekend of January, and you know what that means: major markdowns have arrived across all Inditex labels in the Philippines!
There's Zara for more trend-driven staples, Massimo Dutti for quiet luxury pieces, Bershka and Pull & Bear for edgy clothing, and Stradivarius for vintage-driven finds.
Meanwhile, Oysho, which arrived in the country in 2025, is also joining the sale. As Zara’s sister brand, Oysho specializes in athleisure, yoga wear, and high-quality basics.
Love, Bonito

Take advantage of Love, Bonito's tiered discounts before the sale wraps up on Jan. 4.
Shoppers can snag 25% off for 3 items or 15% off for 2 items on full-priced and markdown items, excluding New Arrivals, Love, Bonito | Wiggle Wiggle items, Moom products, LB Canvas Shopper Tote Bag, lifestyle items, and gift cards.
GAP
Marks & Spencer
Now is the time to stock up on high-quality wardrobe staples at Marks & Spencer. Score up to 50% off everything from luxe cardigans to comfortable sleepwear and underwear. (Pro-tip: Grab their essential tights for the unbelievable price of just P165!)
Catch these deals nationwide before the sale ends on Jan. 15.
SM Supermalls

Looking for more variety? SM Supermalls is once again hosting its massive End of Season Sale, ensuring your 2026 starts with savings.
The mall-wide event features significant markdowns across a vast range of brands. It runs from Jan. 2 to 11.
LYN
Need to refresh your shoe and accessory wardrobe? LYN is on sale, with up to 70% off on selected items.
The sale is happening now until Jan. 7 at its stores in SM Mall of Asia and SM North EDSA.
