The Gucci Gift
BrandedUp in partnership with Gucci
As the holiday season draws near, the House is pleased to unveil this year’s Gucci Gift campaign proposing a curated selection of offerings designed to inspire the art of gifting.
The campaign is a new step in the story of Sabato De Sarno’s new creative direction, a tribute to the idea of a free family that has characterized his vision since the debut of Gucci Ancora last September. In these shots by Anthony Seklaoui, the homey atmospheres become festive, full of joy and love. Shots that frame one, two, endless moments of simple, beautiful reality.
The Gucci Gift campaign showcases a wardrobe of refined textures, vibrant hues, sleek silhouettes, and sparkly details. The House’s signature bag collection is featured in a wide range of color variations and materials, each defined by metallic elements and crystal embellishments. A wide range of travel bags and accessories from the Gucci Valigeria collection, including hard-sided trolleys, vanity cases, duffle bags of different shapes and sizes are defined by different declinations of the GG canvas.
Gucci Dionysus shoulder bag
GG Marmont chain bag
GG Marmont mini shoulder bag
Card case with Gucci Script
Gucci envelope pouch with GG detail
Gucci Jackie 1961 in small
Ophidia small duffel bag
Gucci porter cabin plus trolley
Gucci Link to Love ring
Gucci Mask Shaped frame sunglasses
Gucci silk scarf
Gucci silk ties
Gucci watch
Gucci women’s ballerina with Double G
Gucci women’s shoes with horsebit
Gucci Run GG crystal sneaker
Gucci Dionysus shoulder bag
GG Marmont chain bag
GG Marmont mini shoulder bag
Card case with Gucci Script
Gucci envelope pouch with GG detail
Gucci Jackie 1961 in small
Ophidia small duffel bag
Gucci porter cabin plus trolley
Gucci Link to Love ring
Gucci Mask Shaped frame sunglasses
Gucci silk scarf
Gucci silk ties
Gucci watch
Gucci women’s ballerina with Double G
Gucci women’s shoes with horsebit
Gucci Run GG crystal sneaker
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Featured on shoes, handbags, leather accessories as well as jackets, denims and silks, the Horsebit motif extends across the Gucci Gift collection, infusing the campaign’s narrative with sophisticated references and reinterpretations of one of the House’s most distinctive codes. Broadening the storytelling around the signature emblem, the Horsebit inspires the creativity of dedicated setups showcasing the Gucci Gift collection across the world. Windows and pop-ups reveal a charming realm of gift boxes, each playfully sealed with the signature Horsebit hardware alluding to the enchantment of the unknown and inviting the customer to discover a selection of high-end surprises.
Pop-ups in Paris, London, Shenzhen and Bangkok will be open throughout December.
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The Gucci Gift selection is available at Gucci Shangri-La Plaza, Greenbelt 4 and now, Solaire Resort Entertainment City and online at gucci.com.
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Editor’s Note: This article was provided by Gucci.