9 Tiktokers show beauty of Luzon, Visayas, Mindanao in #GandaMoPinas live sessions
Tiktok can help satisfy your wanderlust—if only vicariously if you can’t travel yet.
The Department of Tourism (DOT) is using all channels to promote reopened tourist destinations around the Philippines. This time with the collaboration of TikTok as “one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling,” said Tourism Secretary Berna Romulo-Puyat.
It will be interesting to see what Tiktokers will share since the live sessions starting Sept. 23 are categorized by Luzon, Visayas and Mindanao.
With the easing of restrictions for leisure travel, the Department of Tourism (DOT) and video-making and sharing app TikTok are collaborating once again for a campaign that celebrates the beauty of the country’s islands through #GandaMoPinas.
DOT’s previous collaboration with TikTok, the #SarapMagingPinoy challenge in-app garnered over 700 video entries with over 70 million video views, and its main video on Facebook has garnered over 13 million views.
The joint DOT and TikTok campaign will feature the beauty of the Philippines through live video sessions with nine content creators from Luzon, Visayas, and Mindanao.
The campaign will feature one content creator every day, from Sept. 22 to 30. He/she will do a live TikTok session to highlight the beauty of his/her region, or province through various tourism products, such as natural landscape, tourist spots, local cuisine, activities, and local products. They should showcase why #ItsMoreFunInThePhilippines and how visitors would appreciate #GandaMoPilipinas through their province or region.
The following are the nine content creators and their schedule of Live TikTok sessions that will be streamed via their respective TikTok accounts.
Luzon
Sept. 23—Phoennella Tabamo (@phoennellapipay)
Sept. 24—Maika Rivera (@riveramaika)
Sept. 30—Queenee Pearl Mercado (@queeneemercado)
Visayas
Sept. 25 - Bo Labra (@bo.labra)
Sept. 26 - Christine Cuenco (@christinecuenco)
Sept. 27 - Lynnell Jasper Lomosad (@chockieaviation)
Mindanao
Sept. 22 - Sweet Manrique (@sweetmnrique)
Sept. 28 - Jazreel Villapaz (@jazvil.md)
Sept. 29 - JS Espejon Sanchez (@aja_js_sanchez)
The three content creators with the highest number of views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on Oct. 4.
For more updates on the campaign, please follow the DOT’s official TikTok page @TourismPhilippines and visit: https://bit.ly/3nzwqnj.
Tune in to PhilSTAR L!fe’s #ToksForYou series and follow us on the app at @philstarlife.
Photos courtesy of the Department of Tourism