Oh My Good! NewJeans is Indomie’s new global ambassador

Indomie has been around for over 50 years. It is available in more than 100 countries, and is ranked as the “Most chosen instant noodle brand in the World” and “Most Halal instant noodle brand in the World,” based on Kantar’s Brand Footprint 2024 edition. 

For eight consecutive years, this iconic brand has been one of the top three most-picked food brands worldwide. Such a title is no surprise, as Indomie is dedicated to providing its consumers unlimited happiness. 

Oh My Good! It’s Indomie

Indomie, together with NewJeans, introduces a fresh spirit through the global campaign, Oh My Good! It’s Indomie. This partnership aims to bring innovation and excitement, along with a positive vibe that appeals to the younger generation globally. 

"We are delighted to have NewJeans as the Global Brand Ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them,” said Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie.

“NewJeans' music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie's fun, energetic, and uplifting character. This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation," he added.

Elly Betty, Deputy Head of International Division ICBP expressed the same eagerness and said that this global launch is carried out with great enthusiasm.

"This campaign is marked by the launch of a new Indomie TV commercial worldwide and this excitement will also be extended to various activities in many countries where everyone can experience the excitement of Oh My Good! It’s Indomie campaign,” Betty shared.

The presence of NewJeans members: Minji, Hanni, Danielle, Haerin, and Hyein, as Global Brand Ambassadors is conveyed through a warm video greeting to Indomie lovers worldwide, where they express their excitement about the collaboration with Indomie and upcoming fun activities for this campaign.

The campaign starts with an LED billboard at Ayala Malls Glorietta, Manila, running from Nov. 4 to 10, and activations on Nov. 6. Be part of the excitement and join the #OhMyGoodItsIndomie campaign, featuring exciting online and on-the-ground activities to come!

Don’t miss out on the fun! Stay tuned for future activities and promotions by following #OhMyGoodItsIndomie on Youtube, Instagram, and Facebook.

* * *

Editor’s Note: This article was provided by Indomie Mi Goreng Philippines