The adult website is seeing more celebrities cashing in. And sex workers are not happy.
Model Jordyn Woods, ex-BFF of Kylie Jenner, is the latest celebrity to join OnlyFans, an adult-content, subscription-based website.
Popular with sex workers and adult-video performers, especially during the pandemic, OnlyFans is seeing more celebrities creating accounts and banking on their millions of followers on Instagram and TikTok to subscribe.
Woods is following in the footsteps of Cardi B, Bella Thorne, rapper Tyga, Blac Chyna, Tyler Posey, Austin Mahone, and reality TV stars. Even Beyonce name-checks the site in her Savage remix.
Woods’ subscription rate is $20 month or $96 for six months. Creators also charge additional for their pay-per-view content.
CheatSheet calculates that if Woods could take her 11.7 million Instagram followers to her OnlyFans page, she stands to earn $5.6 million a month (P271 million).
“Even if Woods only puts out OnlyFans content for the rest of the year, she’s setting herself up for life.”
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Woods said she wants to focus on body positivity on her page. “Growing up, I’ve been shamed a lot. Being a curvy girl, being young and seeing the skinny girls wear short shorts because it’s hot outside, but I want to put on shorts and it’s provocative, or I want to put on a tank top and it’s provocative,” she said. “Even yesterday, I posted a photo that I still felt was tasteful and classy, put a little bit more out there just to really test the waters, and I got a lot of positive response, but I also got a lot of judgment.”
No one is judging on OnlyFans—except perhaps fans who expect more skin.
In August, former Disney star Bella Thorne, 22, broke the site’s record when she made $1 million (P48 million) in just 24 hours; she made $2 million by the end of the week.
The site retains 20%of what creators make from subscription and tips; creators pocket 80%.
Thorne, however, faced backlash after she charged additional $200 for a “nude” pay-per-view message that wasn’t exactly nude—and many fans demanded a refund.
OnlyFans later capped the PPV charge at $50 and tips at $100, though they denied it was because of Thorne.
To gentrify or remain adult
There 450,000 content creators and 30 million users on the NSFW website, which was created in 2016. Many sex workers and porn performers have crossed platforms to create content that includes including X-rated videos on OnlyFans.
The numbers have risen dramatically after lockdowns emptied streets and forced people to stay home.
In May, CEO and founder Tim Stokely said there were about 200,000 new users and 6,000 to 8,000 new creators joining every day.
Sex workers are not happy over what they perceive as the mainstreaming or gentrification of the adult site resulting from celebrities becoming creators.
Before Cardi B launched her OnlyFans page, she said, “And to be clear, no I’m not going to be showing my t—ies, or my p—y, or my ass, just straight up real-life content s - - t, you guys be mad nosy when it comes to my life.”
Thorne apologized to sex workers in a series of tweets in August after her financial windfall.
“Remove the stigma behind sex, sex work, and the negativity that surrounds the word SEX itself by bringing a mainstream face to it. (That’s) what I was trying to do, to help bring more faces to the site to create more revenue for content creators on the site. I wanted to bring attention to the site, the more people on the site the more likely of a chance to normalize the stigmas, and in trying to do this I hurt you.”
Thorne had earlier said she was joining the platform to research a film role directed by Sean Baker, which Baker denied having any knowledge of.
OnlyFans creator Savannah Solo tweeted, “I’m all about celebs starting an OnlyFans (page), but what I’m not about is them treating it like some fun science experiment, with the audacity to claim they’re just trying to get the full experience.”
Sex workers aren’t happy about the mainstreaming of the site.
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In a story headlined “Sex workers built OnlyFans. Now they say they’re getting kicked off,” Rolling Stone reports: “The influx of so-called civilians (industry terminology for people outside the sex industry) has prompted concern among many sex workers, who’ve long relied on the platform as a source of income and are worried about oversaturation of the market.
“‘The top content creators on there are no longer sex workers but celebrities/YouTubers,’ says Mrs. Hell, a model and dominatrix. ‘That’s very problematic.… More people into the vanilla lifestyle think it’s easy to make money on there, so it could have an impact [on our ability to make a living].’
Jordyn Woods has she is not competing with sex workers. “I’m not coming on there to take away from anything that [sex workers or anyone on the platform] already built,” she told Complex. “I just felt like the bigger picture is that it can be a space for people to be on there, to not be judged, and to be authentic to ourselves.”
Adult-content creator Savannah Solo pointed out, “Onlyfans NEVER advertises that they host sex workers. It’s all ‘fitness trainers’ and ‘aspiring chefs’ and ‘models.’ They take 20% of every penny we earn and they can’t even bear to acknowledge we exist.”