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A Future Together

Legendary filmmaker Wim Wenders directs Ferragamo’s latest ad

Published Nov 04, 2021 9:00 am

Three-time Academy Award nominated documentarist Wim Wenders is the director of Salvatore Ferragamo’s autumn-winter 2021 collection advertising film titled, ”A Future Together.” The ad is a postmodern, multi-dimensional and reflection of the myriad of possibilities that await us all.

Shot on location at Milan’s CityLife complex, Wenders' story follows the progress of a stylish film director (rising movie star Gaia Girace) working on a sci-fi adventure film. 

However, her focus on this futuristic narrative gets entwined in her own personal story—involving her laconically handsome sound engineer (musician and model Felix Sandman). 

The film is complemented by a 24-image portfolio by Vito Fernicola featuring the brand’s technologically advanced and conceptually futuristic “Future Positive” fall/winter collection. 

Just as Ferragamo’s artisans have expertly spun a collection that is both luxurious and provocative, Wenders used his visual storytelling expertise to craft a reflection that is both thought-provoking and compellingly optimistic. 

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“Developing a positively energetic story inside the framework of a futuristic setting is a challenge at a time when the future is generally regarded as bleak and dystopian,” explains Wenders. “But sometimes, when the cards are stacked up against you and you have to fight many obstacles, the result can achieve an extra aura of beauty. This was definitely the case at our shoot. Not only did the sun break through the gray sky of Milan, so that the futuristic sites could show their best potential, but also our two young stars were luminous and enchanted. The collection turned out more radiant and spectacular when worn by the actors. All we had to do as a film team was to capture that sudden explosion of glorious beauty in front of us.” 

The project authentically reflects Salvatore Ferragamo’s DNA as a “heritage” brand that promotes the progressive formula upon which its success is based. This is to combine technological innovation with aesthetic invention to create design that reflects our moment now, and which in the future will appear timeless. 

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The collaboration with Wenders for this campaign marks the latest chapter in a history that has long been intimately linked with the evolution of film, going back to the starting point of founder Salvatore Ferragamo’s Hollywood Boot Shop in 1923. 

To view the latest collection, follow Ferragamo on Facebook, Instagram, Twitter, YouTube, and Tiktok

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.

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Editor’s Note: This article was provided by Salvatore Ferragamo.