Pandemic baby boom, eh? 11.4 million baby wipes were sold in the first hour of Lazada's 11.11

You know that the pandemic baby boom is real when parents start hoarding loads of baby essentials during sale events.

For this year's much-anticipated 11.11 sale, Lazada has identified baby wipes as one of the most sold products on its e-commerce site.

According to Lazada, 11.4 million baby wipes were sold in the first hour of the sale, equivalent to more than a month's supply for all of the Philippines' newborns in a day.

It comes as no wonder, as according to a 2021 study by the University of the Philippines Population Institute and United Nations Population Fund, the birth of newborn babies that year was expected to total around 1.8 million and could peak at 2.56 million, with unintended pregnancies during the lockdown. 

During Lazada's Nov. 11 sale, baby wipes were on top of the usual items—beauty products and electronics—that shopaholics would usually add to their cart and check out during its sale events. This is besides the fact that orders for beauty products increased by seven times on regular days while orders for fragrances grew by six times.

Among the best-selling products for beauty junkies were Vitamin C serum, Retinol, tinted sunscreen, as well as red, nude, and pink lipsticks. Activewear was also a hit as shoppers were seen to purchase 19 times more during the sale event.