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Ayala Malls: A festive Christmas tradition that transcends generations

Published Dec 01, 2023 8:00 pm

Step into the enchanting world of Ayala Malls this Christmas, where the holiday spirit comes alive in every corner. As mall enthusiasts, we know that the festive season is more than decorations and carols; it’s a magical journey through traditions that resonate with the essence of Filipino values.

Part of Ayala Malls’ Christmas theme this year, “Unwrap the Present: A Season of Giving,” is a heartwarming campaign titled “Exchange Gift” with a message that “Times Change, but Christmas remains with Ayala Malls.” Crafted in partnership with the acclaimed creative agency Gigil, it promises to be a beacon of cheer while bringing nostalgia.

Gigil, a back-to-back winner for market effectiveness in the APAC Effies, and for creativity in Cannes, Campaign Brief Asia No. 1 Agency in the Philippines, and Campaign Brief Asia No. 1 Independent Agency in Asia, spearheads this campaign that promises to weave tales of love and tradition that echo through time.

Ayala Malls is unveiling a heartwarming Christmas campaign titled “Exchange Gift” with a message that “Times Change, but Christmas remains at Ayala Malls.”

Picture this: the familiar halls of Ayala Malls adorned with twinkling lights and festive decor, a backdrop for creating lasting memories with loved ones. The heart of this year’s campaign lies in a touching story of a mother and her son, echoing the universal theme of family love and nurturing relationships. Drawing inspiration from the poignant narrative of Robert Munsch’s Love You Forever, the campaign captures the enduring love shared between family members as they navigate life’s changing seasons.

The campaign captures the enduring love shared between a mother and her son as they navigate life’s changing seasons.

The unveiling of this uplifting campaign is scheduled this week, coinciding with the holiday rush. But the joy doesn’t stop there—Ayala Malls introduces the Extra Exchange Gift Activation, a unique initiative embracing the spirit of giving. Dive into the community exchange gift activity by purchasing and receiving a thoughtful gift from an Ayala Malls merchant. In the true spirit of gifting-it-forward, participants can pledge an amount to Ayala Foundation charities dedicated to children.

These booths will be present in six flagship AyalaMalls nationwide including Trinoma, Alabang Town Center, OneAyala, Marquee, Ayala Center Cebu, and Abreeza.

Dive into the community exchange gift activity. You can also gift-it-forward to the Charities for Children supported by the Ayala Foundation.

And here’s the extra sparkle—participants stand a chance to win specially curated gifts by key influencers and Ayala Malls merchants in an exciting raffle. It’s the perfect blend of generosity, joy, and the thrill of surprises that make this holiday season truly memorable.

Ayala Malls, the ultimate destination for meaningful gatherings, beckons families and friends to celebrate the holiday season in a place where warmth and joy abound. Don’t miss the chance to be part of this magical experience—head to for more information or follow on Facebook and Instagram for updates and announcements.

This Christmas, Ayala Malls invites you to embrace the timeless traditions, create cherished memories, and bask in the true spirit of the season—because at Ayala Malls, Christmas isn’t just a date; it’s a gratifying celebration of love and togetherness.

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Editor’s Note: This article was provided by Ayala Malls.