Rustan’s Beauty Addict 2026 puts beauty in the spotlight
BrandedUp in partnership with
For 14 years, Rustan’s Beauty Addict has brought together beauty lovers for a celebration of discovery, indulgence, and the latest in beauty. This year, the annual celebration took on a glamorous new chapter with Rustan’s Beauty Addict 2026: Spotlight, inviting guests to step onto the red carpet and celebrate beauty under the spotlight.
Inspired by the allure of Hollywood’s most glamorous awards nights and the sophisticated drama of the Met Gala, the celebration transformed Rustan’s into an immersive world of luxury and elegance. Rich velvet textures, illuminated marquee arches, editorial styling, and luxurious lighting set the scene, complemented by touches of jazz-club charm, champagne celebrations, and modern speakeasy elegance.
Where beauty takes center stage
The experience began at the red-carpet staircase, where guests were welcomed into the celebration before stepping into a photo installation designed to put them in the spotlight. The immersive photo moment invited guests to capture their own red-carpet moment and become part of the campaign, surrounded by the occasion's glamour and drama.
Beyond the main celebration, the Beauty Pop Up brought the Spotlight experience to selected Rustan’s stores through a compact yet immersive installation inspired by a glamorous Hollywood beauty campaign. The four-sided setup combined interactive moments and promotional touchpoints, from a mirror photo experience and campaign visuals to exclusive offers and the featured Beauty Addict giveaway.
To complete the cinematic atmosphere, guests raised a glass with Golden Pour, a collaboration with Philippine Wine Merchants featuring signature cocktails inspired by the glamour of the occasion.
Individuals whose expressions of beauty and style embody the modern glamour at the heart of Spotlight also joined the celebration. Camille Co, Angelique Manto, and Claudia Barretto each brought their own signature sensibility to the occasion, adding another layer of elegance to a celebration designed around beauty, confidence, and self-expression.
The spotlight continues
The celebration continues throughout Beauty Month, with even more rewards and surprises for Beauty Addict members.
For Beauty Addict members looking to elevate their beauty haul, the “Beauty Addict: Starlet’s Secret” GWP promo offers one complimentary MAC M·A·Cximal Silky Matte Lipstick with a customized lipstick case for a minimum purchase of P25,000 at Rustan’s Beauty Source. Members can choose from four best-selling shades: Velvet Teddy, Taupe, Mehr, and Chili. The promo is valid until Oct. 31, while supplies last.
And for those dreaming of taking the Hollywood experience even further, Beauty Addict 2026 offers a getaway worthy of the spotlight.
Until Nov. 30, the "Beauty Addict: LA Lights Raffle" promo gives Beauty Addict members one e-raffle entry for every P5,000 spent at Rustan’s Beauty Source, for a chance to win a four-day, three-night getaway for two to Los Angeles, California, complete with a stay at a five-star luxury hotel and round-trip business-class flights.
From the red carpet to the beauty counter, Rustan’s Beauty Addict 2026: Spotlight brings together the glamour, discovery, and indulgence that make beauty worth celebrating. While the main celebration has taken center stage, the spotlight continues throughout Beauty Month with more ways for Beauty Addict members to discover, shop, and enjoy their beauty favorites.
Special thanks to:
Beauty Brands: MAC, Jane Iredale, RMS Beauty, Stila, Camille Albane, and Phyto
Fashion & Accessories Brands: ALC, Alice + Olivia, Adrianna Papell, Desigual, Halston, Natori, Ramy Brook, and Self-Portrait
Beauty Partner: NEW Lounge, Philippine Wine Merchants (PWM)
* * *
Editor’s Note: This article was provided by Rustan's The Beauty Source.
WATCH: Save for retirement or enjoy life now? (Generations Ep. 21)
September 16, 2026
WATCH: LGBTQIA+ people with unlikely professions
June 28, 2026