Attention, PB lovers!
Reese’s is releasing a version of its well-loved peanut butter cup without the chocolate—a first in its 90-year history, according to CNN International. This time, with the Ultimate Peanut Butter Lovers Cup, Reese’s fans can enjoy it with peanut butter from the inside to outside and back.
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“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said brand manager Margo McIlvaine.
In 2019 and 2020, the famous brand introduced versions of the Peanut Butter Lovers Cup, as per CNN, “but those still contained some chocolate."
The same report stated that when it comes to boosting sales, The Hershey Company—like other brands—usually counts on impulse purchases. “In the last year, the candy company has released peanut butter cups filled with pretzels and a peanut butter and chocolate snack cake it billed as a ‘mid-morning snack,’” it read.
Available in standard, king, and miniature sizes, Reese’s newest variant is slated to be in stores by April.
Article thumbnails from The Hershey Company