Believe in the magic of Christmas • PhilSTAR Life

The most wonderful time of the year is fast approaching and Rustan’s is ready to sprinkle magic this holiday season! Step into a festive wonderland, where every corner is stacked with the finest selections from world-renowned brands. Rustan’s welcomes everyone to indulge in the magic of Christmas—from dazzling window displays to exclusive offers, every visit is a journey that evokes the spirit of wonder, joy, hope, kindness, charity, love, warmth, and gratitude.

**(Front, left-right):** President and CEO of SSI Group, Inc., Rustan Commercial Corporation, and Rustan Marketing Corporation, Anton Huang; Lizzie Zobel; DOT Secretary Christina Garcia Frasco; Marilou Pineda; and Chairman of the Board of Directors for Rustan Commercial Corporation and SSI Group, Inc., Donnie Tantoco | (**Second row, left-right):** Happy Ongpauco-Tiu; Nikki Huang: COO of Marketing and Promotions Arm of DOT Marga Nograles; and MJ Tantoco | **(Third row, left-right):** Dino Pineda and Dr. Hayden Kho

As you browse through the aisles, discover the treasures that catch your eye and immerse yourself in the joy of the season. For decades, Rustan’s has been a beloved holiday destination for Filipinos, where every moment becomes even more special when shared with loved ones. Whether you’re picking out gifts or simply enjoying the ambiance together in the marvelously festooned space, these shared experiences create lasting memories that celebrate the true spirit of the season.

Do you believe in the magic of Christmas? Find out how Rustan’s is spreading the holiday message this season.

An iconic landmark sparking up the holiday

With a legacy of serving only the finest, Rustan’s has established itself as a premier destination not only for shopping but also for engaging events and in-store activities. This holiday season, Rustan’s continues to showcase its wonderful offerings across its divisions through an immersive customer journey that began with the unveiling ceremony of Rustan’s Christmas-themed window display on Oct. 18. This tradition, which dates back to the 1980s, has become a Christmas hallmark. While it creatively brings many of its featured brands to the forefront, the window display also spreads the holiday spirit to every passerby, leaving them with simple yet profound joy—that is, the magic of Christmas.

This year, the window display playfully depicts Santa’s journey, showcasing his preparations in the workshop and culminating in the joyous act of delivering gifts to children in the community. What makes this year’s concept unique is its modern interpretation of the folkloric tale. For instance, instead of a sleigh, Santa is seen driving a beautiful vintage car loaded with gifts, which Old Saint Nick drives into town while Mrs. Claus is seen zipping through town on a Vespa. Other familiar characters also make an appearance including a reindeer and a bear driving a Volkswagen van loaded with gifts making this Christmas a whimsical treat to remember.

The stunning façade features Giant Christmas Ornaments that highlights the spectacle patrons encounter when they step into the illustrious store, inviting them to embrace the holiday spirit in a truly enchanting way.

An immersive and unforgettable in-store experience

There’s no other way to ring in the season than with a bang! Rustan’s is going full-on with its lavish decorations, capturing the festive spirit through deep, vibrant hues and crimson-themed installations. On launch day, guests—consisting of notable personalities, friends from the media, and valued Rustan’s customers—were guided through Rustan’s Makati, complete with an immersive theater experience. This celebration will also extend at all Rustan’s locations, including Shangri-La, Alabang, Gateway, and Cebu complete with exciting offers, sales, and activities to beckon the holiday spirit across all branches.

Ayala Malls Head of Brand Strategy and Acquisition in Leasing, Mark Sablan; Ayala Malls Head of Operations, Hamm Katipunan; Ayala Malls Marketing Head, Mae Dichupa; President and CEO of SSI Group, Inc., Rustan Commercial Corporation, and Rustan Marketing Corporation, Anton Huang; Nikki Huang; Ayala Malls COO Paul Birkett; and Ayala Malls Deputy Head of Partner Relations, Mitch Suarez

The journey began at the entrance, where a doorman welcomed visitors with a holiday tune. Inside, Santa’s elves ushered guests to the Courtyard for refreshments. The program commenced with the arrival of the Head Elf. He asks, “Do you believe in the magic of Christmas?” and, followed by a resounding yes, the tour went on.

Eddie Pineda, Dino Pineda, President and CEO of SSI Group, Inc., Rustan Commercial Corporation, and Rustan Marketing Corporation, Anton Huang, and Ayala Malls COO Paul Birkett

The whimsical production started. Patrons were guided through the store to rediscover the festive-fied space. Together with guests of honor—Lizzie Zobel, DOT Secretary Christina Garcia Frasco, COO of Marketing and Promotions Arm of DOT Marga Nograles, Hayden Kho, and Happy Ongpauco-Tiu—the show called on everyone to believe in the magic of Christmas through storytelling.

President and CEO of Rustan Commercial Corporation, SSI Group of Companies and Rustan Marketing Corp. Anton Huang; DOT Secretary Christina Frasco; Lizzie Zobel, COO of Marketing and Promotions Arm of DOT Marga Nograles,; and Chairman of the Board Rustan Commercial Corporation, SSI Group, Inc., Rustan Marketing Corporation Donnie Tantoco

Each floor hosted a variety of activities. On the first floor, guests in the Beauty section got to sample cacao at Santa’s Chocolate Corner or take home flowers from Rustan’s Floret, while those in the Men’s section were able to engage in branded activities and savor spirits at the cocktail tasting booth. The second floor featured the Women’s section, where guests browsed a curated collection of occasion wear while enjoying festive bubbly and interacting with women’s fashion designers such as Rosbert Villar, Yoya, Joyce Makitalo, Jim Weaver, and Puey Quinones. Families at the Kids section on the third floor took pictures with Santa and enjoyed unlimited train rides, fun games, free coffee (for parents), and personalization services. On the fourth floor, the Home section offered decor inspiration through holiday tablescapes, food sampling by My Happy Home Cafe, as well as the chance to win amazing prizes at the Spin the Wheel. Finally, the fifth floor led guests to the Candy Shop and the Gingerbread House. Items purchased were also allowed to be personalized at the gift concierge, adding a unique touch to every present.

At the launch event, the immersive theater experience included cannot-be-missed performances. The Mandaluyong Children’s Choir and the Pundaquit Virtuosi orchestra performed on the third and fifth floors, respectively, intensifying the holiday cheer as guests ascended during the tour. The program culminated on the fifth level with a heartwarming song number by musical theater star Arman Ferrer. This was followed by a shopping party accompanied by live music by the Naughty Pandas.

All in all, Rustan’s enchanting celebration awakened the true spirit of Christmas, inspiring guests with the magic of the season, creating lasting memories to cherish with loved ones.

Exclusive offers

Shop ‘til you drop! Rustan's presents an array of enticing promos available from Oct. 5 to Dec. 31. Enjoy up to 60% off at Rustan’s Beauty, featuring beloved brands like K-Palette, Phyto, Babyliss, and bath & body brands. In Women's Fashion, discover stylish selections ranging from apparel, accessories, shoes, and bags from Natori, Swarovski, Nava, among others, with discounts of up to 30% off. Men's Fashion offers promos ranging from fashion to technology. Banana Republic offers 45% off for FSP members and 35% off for non-FSP members on regular-priced men's items; get 10% off on all regular items from TUMI and receive a complimentary 19D Aluminum Card with a minimum purchase of P40,000; Alphatech offers 25% off on selected items plus a complimentary Travel Digital Pouch with every purchase of an Alphatech Powerbank and Aktive Audio items. More perks await gents—first 50 customers who purchase a minimum of P5,000 from the men's division will get a can of beer accompanied by a Rustan's Men beer sleeve. The Kids section features playful clothing and accessories from Mommy Hugs, Yumbox, Cuddlebug, and more, offering up to 25% off. Dazzle this holiday season with pieces from from Montblanc, Tiffany & Co., Swarovski, and Chow Sang Sang, all available at up to 20% off. Don’t miss the opportunity to explore the Silver Vault, featuring exclusive items at up to 25% off, making it the perfect time to indulge in exquisite jewelry and elevate your holiday gifting! Entertain family and friends at holiday gatherings with style and sophistication! The Home Collection showcases elegant décor, tableware, kitchen items, appliances, and more from renowned brands like Royal Albert, Vista Alegre, Rustan's Our Very Own, Tefal, Beka, Breville, and more, featuring offers of up to 40% off. Plus, select Rustan’s brands will extend gift-with-purchase offers during the promo period, making it easier to elevate your celebrations.

Share the Christmas magic

Rustan’s invites shoppers to be part of a worthy cause with the introduction of the Rustan’s Christmas Bear, a heartwarming collectible designed to spread joy and goodwill. In line with Rustan’s tradition of giving back, FSP and Beauty Addict members who make a minimum purchase of P20,000 within Nov. 1 to 30 will receive a Rustan’s Christmas Bear, symbolizing their contribution to this meaningful cause. A portion of the proceeds collected will benefit the Servants of Charity, an organization dear to the late Zenaida R. Tantoco, dedicated to caring for children with mental disabilities. Offering a preview of the season’s spirit of generosity, a delightful display of the bears are being showcased on the 5th floor starting Oct. 18 along with the launch of their new Rustan’s Paper Bags and Gift Wrappers!

Discover the essence of the season when you visit Rustan’s, the premiere destination for shopping and celebrating holiday traditions, embracing only the finest.

Celebrate the magic of the season with @RustansPH and have a memorable #RustansChristmas that promises joy, wonder, and festive cheer. Don’t miss out on this enchanting experience as you celebrate with us as we create new memories that will light up the holidays as we continue to #BelieveInTheMagicOfChristmas!

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10:00 a.m. to 7:00 p.m. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

Be the first to know about the latest updates and amazing offers on your favorite brands by joining the Rustan’s LIVE Viber Community here.

Follow RustansPH on Instagram and Facebook, and visit their website at www.Rustans.com

Here are Rustan's Department Store pickup points and store hours:

Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday, 10 a.m. to 9 p.m.

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10 a.m. to 9 p.m.

Rustan’s Alabang
Main Entrance facing parking lot of Alabang Town Center, Commerce Ave.
Monday to Friday: 11 a.m. to 9 p.m.
Saturday & Sunday: 10 a.m. to 9 p.m.

Rustan’s Gateway
Main Entrance, General Aguinaldo Ave. facing New Frontier Theater
Monday to Friday: 11 a.m. to 9 p.m.
Saturday & Sunday: 10 a.m. to 9 p.m.

Rustan’s Cebu
Main Entrance, Cardinal Rosales Ave.
Monday to Sunday: 10 a.m. to 9 p.m.

For purchases below P5,000, a fixed delivery fee of P200 for Metro Manila and Cebu addresses, and P300 for provincial areas will apply.

Extra-large packages will be charged P500 delivery fee for addresses within Luzon, while P750 is charged for delivery to Visayas or Mindanao.

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at www.Rustans.com.

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Editor’s Note: This article was provided by Rustan's.