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Samsung considering to replace Google with Bing

By John Patrick Magno Ranara Published Apr 17, 2023 9:35 pm

Samsung users, soon, Bing might be your devices' default search engine as the electronics company is considering to replace Google with Microsoft's search service.

According to a report by The New York Times, the deliberation comes as Bing has recently been powered with OpenAI’s ChatGPT technology.

The AI-powered chatbot is designed to respond to humans in detail with paragraphs of text, which can also have emojis as humans casually do in messaging apps. Conversations are open-ended and may revolve around practically any topic.

While the news outlet explained that it isn't yet clear whether ChatGPT is truly the reason for the sudden possible replacement, that's what Google's employees are speculating.

Should Samsung go forward with the replacement, the search engine may lose roughly $3 billion (P167 billion) in annual revenue. They are especially at risk since Samsung devices are one of the biggest markets in the world, having the second largest shipments of smartphones globally in the fourth quarter of 2022, according to Counterpoint Reseach. They are only been surpassed by devices produced by Apple.

While representatives from both Google and Samsung declined to comment on the change, The New York Times reported that negotiations are ongoing.

To keep up with the competition, Google is working on several projects to update its search services. According to the news outlet, these include a new AI feature under what is called "Project Magi," where it is said to be "more conversational—a bit like chatting with a helpful person" and that there are 160 people working on it.

A limited public release for the new feature may be possible by May 2023. It will first be released in the US to one million people before it will progressively increase to 30 million by the end of the year.