What's inside the Oscars 2025 goodie bag that costs around $200,000?
While not every star will leave the 97th Academy Awards with a golden statue, nominees will still receive an “Everybody Wins” swag bag valued at around $200,000.
According to news outlet CNBC, Distinctive Assets—a marketing company based in Los Angeles—is the ones in charge of the goodie bags for the 23rd year in a row.
This year’s edition has over 60 gifts, including cannabis pre-rolls and other products with prices ranging from $80 to $231 as well as exclusive stays at a resort in Maldives worth $23,000 and Cotton House Hotel in Barcelona worth $5,200. It also offers a VIP family history experience at Ancestry DNA worth $25,000, which “will see a genealogist build the nominee’s family tree back several generations and then walk them and their family through the findings.”
Other items inside the package are a $240 John Boos cutting board, a $400 film-inspired merch collection from Alamo Drafthouse Cinema, $1,570 luxury pocket squares from Daniel Ashley co., and $305 skincare products from INSTYTUTUM.
It also comes with an invitation to a virtual wellness treat from 3d Wellness Retreats worth $3,500, which will help them “rediscover their true selves and find the passion and joy they deserve.”
Some of the unique gifts in the bag are a one-year membership to personalized recovery support at Bright Harbor along with 10 memberships they can give to their nearest and dearest as well as project management services from Maison Construction valued at $50,000 following the Los Angeles fires.
CNBC reported that, the swag bag is given to those who were nominated in four acting categories (Best Actor, Best Actress, Best Supporting Actor, and Best Supporting Actress), host Conan O’Brien, and Best Director nominees.
The 97th Academy Awards took place on Monday, March 3 (Philippine time) at the Dolby Theatre in Los Angeles. It honored some of the films and performances that stood out in the past year, including Anora that won Best Picture—the biggest award of the night.
