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LOOK: This 'Boring Phone' has no smartphone apps to help users disconnect on nights out

By AYIE LICSI Published Apr 22, 2024 2:28 pm

Always on your phone on a night out? This flip phone aims to get you off your screen to socialize more.

HMD, the manufacturer of Nokia phones, has partnered with beer brand Heineken and creative firm Bodega to create the Boring Phone, a translucent device that you can use for the basics like texting and making calls—and nope, the phone cannot connect to WiFi.

The phone's body looks like those old cell phones from the 2000s—it folds like a Motorola Razr and has a telephone keypad.

Specs-wise, everything is kept simple. There's a 2.8-inch QVGA display on the inside, a 1.77-inch display outside the phone, a 0.3-megapixel camera, a 3.5mm headphone jack, and 128MB of internal storage which is expandable up to 32GB with a microSD card.

There are some apps on the phone for basic messaging and calls, as well as one for the classic Nokia game Snake. You can also assign contacts to speed dial for easy calling and end calls by closing the device with a snap.

Heineken boasts that their Boring Phone is durable as it passed "unexpected" drop tests and that it has a long-lasting battery life that can "last until the after-after-party."

The Boring Phone was created to be an anti-smartphone and for users to spend less time glued to their screens and enjoy nights out as its tagline reads, "There's more to social life when there's less on your phone."

A study commissioned by Heineken found that 62% of Gen Z admit to checking social media while hanging out with others. 37% of Gen Z also revealed that they check their phone more often than they should while socializing.

The phone is on a limited edition release with only 5,000 coming out which will be part of giveaways.

Several other tech companies have launched their own "dumb phones," or basic cell phones. Some of said phones you can get include the Nokia 106 and the Light Phone II.