Korean police are after a company for selling nose rings claiming to prevent COVID-19

Kooky capitalism is hard at work again, as a South Korean company was found selling nose rings claiming to stop the spread of COVID-19.

Called the Kogori (nose ring) face mask, creator Han Ki-eon is being eyed by South Korean police for deceptive advertising of healthcare products. 

Han has since brushed off the claims, telling VICE World News that “the coronavirus would have been eradicated in weeks” if only people discovered the product earlier.

Made from natural silicon and “new rare earth materials”, the nose ring is said to promote respiratory health management as it apparently emits 'invisible natural radiation, rotating electromagnetic waves, negative ions, and far-infrared rays” to fight respiratory diseases and improve one’s immunity.

In a YouTube video dating April 2020, the Kogori company reiterated that the nose ring can also prevent COVID-19 as it previously handled the spread of colds, allergic rhinitis, flu, novel influenza, MERS, and more.

The controversial nasal mask is still up on the Kogori website for $42.05 (around P2,046).

Meanwhile, The World Health Organization is only recognizing the use of face masks as a key measure to prevent the transmission of COVID-19 – along with proper physical distancing, avoiding crowds, proper hygiene, and hand-washing, among others.

No nose rings on that list.