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World’s first official Harry Potter store in New York promises magical shopping experience

By Kara Santos Published Apr 23, 2021 1:35 pm

The world’s first and only official Harry Potter flagship store is opening soon in New York City. 

Wizards and muggles alike are in for a magical experience when they shop from a range of Wizarding World collections when Harry Potter New York opens on June 3, 2021.

As reported by Time Out, the themed shopping and retail experience located at 935 Broadway next to the Flatiron Building in New York contains interactive elements, exclusive products and handmade props from the extensive Harry Potter universe.

Spread across more than 21,000 square feet, the shop spans three floors and houses a vast collection of Harry Potter and Fantastic Beasts merchandise under one roof, from clothing, bags, homeware, cosmetics, wands, soft toys, travel trunks and more.

The retail attraction boasts 15 themed areas and plenty of photo opportunities, including a huge model of Fawkes the Phoenix, the Griffin that guards Dumbledore’s office, Hagrid’s boots, and a London phone box as if to transport yourself to the Ministry of Magic. 

Visitors can stock up on Chocolate Frogs, Bertie Bott’s Every Flavour Beans and other treats in an area inspired by Honeydukes. In the Wand Shop, guests can browse more than 50 wands, each inspired by a character, location, or prop from the Wizarding World.

The store will also contain an art gallery called the House of MinaLima that showcases graphic art made by the designers behind artifacts in the Harry Potter and Fantastic Beasts movies.

According to the shop's website, Harry Potter New York uses digital technology throughout the store to bring the magic to life, from an interactive wand table to Enchanted Keys that unlock exclusive facts, figures and videos using the Harry Potter Fan Club app.

Visitors will need to simply scan a QR code at the store to join a virtual queue and be notified when they can enter

“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,” said Sarah Roots, EVP of worldwide tours and retail at Warner Bros. in a news release.

“With over 1,000 Wizarding World props on display, the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

The shop will also have multiplayer virtual reality (VR) experiences which Potterheads can try in the store, with Chaos at Hogwarts taking visitors to Hogwarts Castle and Wizards Take Flight sending guests flying over London as they battle Death Eaters.

Visitors will also be able to get personally engraved wands, embossed journals or embroidered robes at the store’s personalization area. 

The Dirigible Plum tree area sells magical plush toys, while a majestic Griffin rotates in the main atrium ahead of the Wand Shop, home to more than 50 wands.

Harry Potter New York will open its doors for a magical shopping experience on June 3, 2021. A selected range of products are also available to purchase from the shop online from their website.

(Images via Warner Bros./Harry Potter New York)