LEGO teases a collaboration with BTS
Something's brewing between LEGO and BTS!
The global toy company took to social media to tease their upcoming collaboration with K-pop group BTS.
In the post, LEGO shared a teaser photo containing a silhouette of seven men doing Dynamite choreography poses. They also wrote in the caption: “Na-na-na, na-na, na-na, ayy!” which is the lyrics to the group's hit song Dynamite. LEGO also tagged BTS' music label, Big Hit Music, and agency HYBE.
HYBE Merch, meanwhile, retweeted the post saying, "Exciting collaboration dropping soon."
Exciting collaboration dropping soon https://t.co/FQ67o8FkiG— HYBE MERCH (@HYBE_MERCH) February 13, 2023
The collection is part of LEGO Ideas collection, a website that allows fans to submit original creations that can eventually become LOGO sets.
Further details about the products have yet to be announced, but a countdown on the website indicates that they go on sale starting February 15 at midnight.
LEGO is just one of the many product collaborations BTS has with brands. In the past, they have partnered with Instax, Samsung, McDonald's, Coca-Cola, and Tamagochi, to name a few.