Twitter owner Elon Musk put out word that he will make public the long-secret algorithm for recommending tweets.
The code used for recommending the posts suggested to users will become "open source" at the end of March, Musk said in a tweet of his own.
"People will discover many silly things, but we'll patch issues as soon as they're found!" Musk tweeted.
"Providing code transparency will be incredibly embarrassing at first, but it should lead to rapid improvement in recommendation quality."
Musk contended that the recommendation algorithm used at Twitter is overly complicated and not fully understood inside the company.
"We're developing a simplified approach to serve more compelling tweets, but it's still a work in progress," Musk said.
Making the code open source would mean developers, including aspiring rivals, would be able to put their own spins on the algorithm, according to a foundation for the software ecosystem.
But so far no major alternative to Twitter has emerged, leaving global leaders, politicians, celebrities, and companies little choice but to continue to communicate via the platform.
After several rounds of layoffs that saw more than two-thirds of employees let go, Twitter is running on a skeleton staff, allegedly leaving it vulnerable to outages as well as disinformation and harmful content.
Musk has tried to wean Twitter from advertising and promote subscriptions as a new way to bring in cash—an idea that Meta is testing as well—but so far the results have been disappointing.
Facebook owner Meta revealed early this month that it is working on a new "text sharing" social media network, in a project seen as a potential rival to embattled Twitter.
"We're exploring a standalone, decentralized social network for sharing text updates," Meta, which also owns Instagram, said in a short emailed statement.
"We believe there's an opportunity for a separate space where creators and public figures can share timely updates about their interests," the statement added. (AFP)