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Song Joong Ki announced as brand ambassador of health and wellness company in the Philippines

Published Mar 24, 2025 12:00 pm

Song Joong Ki is the newest endorser of IAM Worldwide, a health and wellness company in the Philippines.

The brand announced the Korean star as its brand ambassador on Monday, March 24, marking his first brand partnership in the country.

As stated in a press release sent to PhilSTAR L!fe, his fans can expect to see him endorse Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and the Amazing Choco Barley as part of the "IAM Song Joong Ki" campaign, which aims to reach local and international audiences.

Song Joong Ki for IAM Worldwide

The actor said he sees the tie-up as a way to "connect more deeply" with his Pinoy fans.

"I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity," he said.

IAM Worldwide is known for its health and wellness products, including food supplements, juice drinks, among other offerings that promote one's overall well-being. 

Song Joong Ki became famous for his roles in hit K-dramas like Descendants of the Sun, Arthdal Chronicles, Vincenzo, and Reborn Rich. He's currently filming his next project My Youth, which is about a former child actor "who rediscovers the challenges of present life with a long lost love."