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Justin Bieber slams H&M over unauthorized use of his image on its merchandise

By Melanie Uson Published Dec 21, 2022 8:02 pm Updated Dec 22, 2022 9:33 am

In case you didn't know, pop singer Justin Bieber called out H&M over the unapproved use of his image and song lyrics in its latest Bieber collection. 

In an Instagram Story posted on Dec. 19, the Beautiful Love star took a swipe at the Swedish clothing company for putting his images on sweatshirts and canvas bags without his approval. 

"I didn't approve any of the merch collection that they put up at H&M… all without my permission and approval," the singer wrote."SMH (shaking my head) I wouldn't buy it if I were you."


In his second Instagram story, he called H&M’s Bieber collection "trash" and once again advised his fans, "Don't buy it."

H&M spokesperson responded to People about the issue, saying, “As with all other licensed products and partnerships, H&M followed proper approval procedures."

As of writing, the fashion brand has pulled out its Bieber collection on its official website, which included hoodies, t-shirts, and sweatshirts with pictures of Bieber or snippets of his song lyrics from his latest album Justice. 

Beiber, meanwhile, is known for his popular tracks Love Yourself, Ghost, 10, 000 hours, Yummy, among others. He currently has his own clothing line called, Drew.