2024 Oscar nominees to receive gift bag worth almost $180,000 (P9 million)
The 96th Academy Awards ceremony has just concluded, and while some stars ended the night with only a nomination, they still went home a winner as some nominees will receive a gift bag that's worth $178,000 (P9.8 million).
In case you missed the prestigious award show, Cillian Murphy and Emma Stone triumphed in their respective categories as Best Actor and Best Actress while Robert Downey Jr. and Da’Vine Joy Randolph took home Oscars for Best Supporting Actor and Best Supporting Actress, respectively.
Best Director, meanwhile, went to Christopher Nolan, whose film Oppenheimer also snagged the award for Best Picture.
But according to CBS News, the 25 nominees won't be going home empty-handed as they will still get to enjoy an "Everybody Wins" swag bag that's jam-packed with nearly 60 expensive items.
This year's bag, which was prepared by LA-based marketing company Distinctive Assets, will be offered to the 25 actors and directors who are nominated for Academy Awards.
These include Bradley Cooper, Paul Giamatti, Jeffrey Wright, Lily Gladstone, Robert De Niro, Ryan Gosling, Mark Ruffalo, Emily Blunt, America Ferrera, Jodie Foster, among others.
What's inside the bag?
The most expensive item is a trip to Chalet Zermatt Peak, a popular ski rental nestled in Zermatt, Switzerland, that's worth $50,000 (P2.7 million). This includes daily meals, relaxing massages, and other perks.
But that's not the only travel opportunity in the gift bag as the nominees can also enjoy a three-night stay at private villa Saint-Barth Paradise, where rentals go up to $34,000 (P1.8 million), as well as a week-long wellness retreat at Golden Door for $9650 (P500,000).
Other items in the bag are home renovation opportunities, beauty products, health and wellness tools, food and beverage samples, and more.
Distinctive Assets founder Lash Fary said in a statement sent to the news outlet that the gift bag also serves to help businesses increase their profit.
"While our gifts may be famous for being fun, fabulous and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs and companies who give back. This is celebrity marketing with a mission," Fary said.
"Just as any A-list actor doesn't 'need' millions of dollars to walk onto a film set, these gifts are given based on the invaluable stardust these nominees can bestow upon a brand. Of course they can afford to buy these things; they are also in a uniquely favorable marketing position. This is a straightforward win-win transaction," he added.
Ahead is everything inside the Oscars swag bag:
Travel
- All-inclusive luxurious Swiss getaway for up to ten guests at Chalet Zermatt Peak
- Seven-day holistic wellness retreat from the Golden Door
- Three-night stay in a private villa at Saint-Barth Paradise
Home
- Maison Construction complimentary home project management
- Schwank Grills Portable Infrared Grill
- THOR Kitchen luxury kitchen appliances + culinary accessories
Beauty
- Adonis Arcana men's grooming and skincare red carpet gift set
- Danucera award-winning cerabalm and D22 Tonic
- EpicLight Beauty Radiant Duo blush + lip balm
- Goodal Vitamin C serum + eye gel patch
- Hotsy Totsy Haus Deafinitely Divine Glow Kit
- Instytutum result-driven skincare gift set
- Kenra platinum blow-dry spray
- Miage ultra-luxury transformative skincare products
- Potenza RF microneedling by Cynosure
- Serucell post-procedure restorative recovery serum
Charity
- 10,000 donated plant-based meals for dogs from v-dog, in support of PETA's Global Compassion Fund.
Health and wellness
- 1MD Nutrition's LiverMD luxury mocktail kit fostering liver health
- Auro Wellness glutaryl topical glutathione
- BlendQuik personal portable blender
- Helight red light sleep therapy device
- Isopure collagen peptides drink mix
- Sound bath with Kate Schofield & The Earth's Hum Tuning Fork
Food and beverage
- Ultra-premium Antigua Cruz Añejo Cristalino Tequila 100% Pure Agave
- C60 Power Sugar Free Tart Cherry Gummies
- Eatable premium gourmet popcorn inspired by the flavors of Happy Hour
- Élevé adaptogen-infused sparkling water
- Fetcha Chocolates handmade luxury vegan chocolate
- Gin Bothy award-winning small-batch Scottish gin
- Karma Nuts new bite-sized gluten-free Cashew Cookies
- Poppi reimagined soda
- Posh Pretzels handcrafted chocolate covered pretzels
- Windy City Sweets black licorice
Clothing and accessories
- BAGCEIT portable purse seat
- Blush Silks beauty pillowcases
- Bored Rebel graphic undershirts
- Cate Brown sustainable upcycled designer pillows
- Dooplikit full-color 3D selfie figurine
- Elboque sustainable artisan handbags and backpacks
- HEYDUDE comfortable + versatile footwear
- Jambys "performance inactivewear" boxers (with pockets) + JamTee gift set
- Overnight Travel Bags travel duffle
- Rose Box NYC luxury long-lasting roses
- Sattaché shoe bag
- Shinery Radiance Wash Luxury Jewelry Cleaner and Brush Duo
Experiences
- Private show with mentalist to the stars Dr. Carl Christman
- The Sagar Luxury Sugar Experience
- Wesper's in-home Clinical Sleep Consultation
Books
- "Be nice. The end. Simple Wisdom of the Playground Kids." by Bryan Scavnak
- "Glow: 90 Days to Create Your Vibrant Life from Within" by Dr. Stacie Stephenson
- "Memorable Movie Performances: A combination of reference and editorial review of films of the Classic Era" by J.B. Gould.
- "Safe: A Memoir of Fatherhood, Foster Care, and the Risks We Take for Family" by Mark Daley
- "There's Something in the Water" from STEM4Real
- "'You Talkin' to Me?' The Definitive Guide to Iconic Movie Quotes," by Brian Abrams
Other items
- Rubik's Cube 50th Anniversary Collector's Edition
- Smack Pet Food raw dehydrated super food for cats
- Wallis Annenberg GenSpace gratitude postcards fostering intergenerational connectedness