Gucci has always been an "icon" in the world of style and luxury with its eclectic approach to fashion. In July this year, they launched a new line called "Gucci Mx," which features voguish gender-neutral pieces that celebrate "self-expression in the name of all gender equality," according to their website.
Earlier this month, the premium fashion house launched the Mx Fall Winter 2020 collection inspired by the alternative rock music style of the ‘90s. From its denim jumper, printed oversized sweatshirts, and metallic leather pants, the collection is here to give any '90s kid pure nostalgia.
Among the ensemble, it was an orange and beige tartan dress for men that triggered mixed emotions from the Twitterverse. The dress features a satin bow at the waist, pearl buttons, and Peter Pan collar that the brand said "adds a childhood inspired element" to the piece. They recommend wearing it over a pair of ripped denim pants.
While some consumers laud Gucci for succeeding at breaking gender norms, many people on social media was unable to grasp how much it costs—$2,600 or P125,679.
Gucci just introduced the GuccHe dress for men. I don’t particularly care if some men fancy wearing a dress, but my God, Gucci - an orange Wednesday Adams frock is a big no. pic.twitter.com/HZ60BPaqvt— Colonel James (Original Recipe)? (@RealVAJames) October 7, 2020
The Daily Mail UK worked with a volunteer named Simon Thompson to don a replica of the dress and take it around London. Simon revealed that it made him feel like wearing an "invisibility cloak" at first. Later into the day, he kept getting double glances and was even "pointed at and heckled."
Simon also underlined how the dress was clearly not tailored for the male body. He said, "When I first saw this dress, I was surprised to hear that it was made for men. In my head—as progressive as I am—it still looks like a women's dress. From the way it's cinched in at the waist to the cut of the shoulders and the tartan pattern, it's a feminine style, and while I agree we need to blur the lines, it's not cut for men. Even the slim male model in the photo doesn't have a particularly wide frame, but it doesn't look right."
He added, "The male and female bodies are so different and it's a shame they didn't cater to this more. It just didn't fit properly; my chest looked absurdly broad, whereas most of the clothes I wear day-to-day that are made for men accommodate my chest and my shoulders."