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Frank Ocean just launched Homer, a luxury brand inspired by his 'childhood obsessions'

By Camille Santiago Published Aug 07, 2021 5:45 pm Updated Aug 07, 2021 5:46 pm

We still don't know when Frank Ocean will be realeasing his next album, but we do know what he's up to lately. The American singer has revealed he has a brand new luxury brand coming up.

Ocean announced on Friday, Aug. 6, the launch of Homer, his "independent American luxury company," which he has been working on for about three years now.

According to the press release, Homer's designs are inspired by “childhood obsessions” and “heritage as a fantasy,” and it will include printed silk scarves and high and fine jewelry that are made with 18-karat gold, recycled sterling silver, hand-painted enamel, and American lab–grown diamonds. 

The said debut collection were designed in New York and handmade in Italy.

The announcement came with an 84-page catalog, in which the cover was designed and photographed by Ocean.

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A post shared by Frank Ocean (@itsfrankocean)

It notes that the company’s name, Homer, “represents carving history into stone.”

In an Instagram Story, Ocean wrote:

"Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone."

He continued to thank those who helped him throughout his journey.

"Everybody who came to California when we had no lights and no water and no chairs or desks and built this all from nothing with me. I wanna say thank you for believing in my vision and taking a part in this story from the bottom of my heart. This is 3 years in the making and there is so so much I’m excited to share with all you strangers. Love," he added.

The jewelry store will open its doors in Manhattan, New York this Monday, August 9. To view the whole catalog, customers can request for it via Homer’s website.

Photos from Frank Ocean's Instagram