Innovation, Global Brands, and Employee-First Initiatives: Anthem Group sets new standards in retail

Since its founding in 2006, Anthem Group has established itself as a leading name in the Philippine retail sector. Beginning as a destination for luxury denim, Anthem has expanded to operate over sixty stores nationwide, representing a diverse array of global brands including Original Penguin, Perry Ellis, Champion, Beyond The Vines, In Good Company, Thomas Sabo, and as a retail partner of Stanley. The company continues to shape the local retail landscape by focusing on delivering unparalleled customer service, exceptional store designs, and dynamic brand marketing.

Driving growth with employee empowerment

Anthem’s commitment to retail excellence goes beyond its brands and extends to its employees. The company’s numerous employee-centric initiatives are designed to promote growth, teamwork, and continuous learning, ensuring a dynamic and motivated workforce.

“Our employees are the driving force behind our success. We are dedicated to their growth and well-being, believing that by investing in their development, we cultivate a stronger, more innovative company. This award reflects our commitment to empowering our team and creating a thriving workplace that inspires excellence in everything we do,” shared Eric Lee, Co-Founder and Chairman of Anthem Group.

The company's Scholarship Program offers a 100% full scholarship for a college degree in a business-related field to any employee with at least one year of tenure. This initiative allows employees to advance their skills and pursue higher education that aligns with their career path at Anthem. Additionally, Anthem encourages all employees to participate in its annual Sports Fest, featuring a variety of sports including basketball, indoor golf, and bowling. The event promotes physical wellness, teamwork, and a sense of camaraderie among colleagues.

To further build a collaborative work environment, Anthem organizes annual team-building activities that help employees build stronger relationships across departments, boost morale, and improve team dynamics. Selected employees also participate in international exposure trips to destinations such as Singapore, Japan, Bangkok, Hong Kong, and the USA, which provide valuable exposure to global business practices, encourage creative brainstorming, and support strategic planning efforts. Lastly, styling sessions and workshops conducted by the School of Fashion and the Arts (SOFA) allow employees to stay ahead of industry trends and refine their skills in fashion retail.

A legacy of retail innovation

Since its inception, Anthem has been at the forefront of fashion retail innovation, bringing iconic heritage brands to the Philippine market and adapting them to local tastes. From opening its first store in Rockwell, Power Plant Mall in 2006 to expanding into new categories and acquiring globally recognized brands, Anthem has consistently anticipated and responded to the ever-evolving needs of its customers.

In recognition of its growth, creativity, and best business practices, Anthem was recently awarded the title of Outstanding Filipino Retailer (OFR) in the Medium Tier category. This prestigious accolade underscores Anthem’s efforts to bring world-class brands to local consumers while fostering a thriving work culture through its innovative employee programs and CSR initiatives.

“At Anthem, we believe in finding the right brands from all over the world and tailoring them to the needs of our local consumers. This award is a testament to our team’s hard work, creativity, and passion for retail excellence,” said Cheryl Lao Lee, Co-Founder and CEO of Anthem Group. “As we continue to grow, we remain committed to enhancing the shopping experience and investing in our people who are at the heart of our success.”

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Editor’s Note: This article was provided by Anthem Group