It's a crossover we didn't know we needed. Katinko, a favorite pain relief ointment among Pinoys, just launched the "Katinko art box," a colorful project that aims to promote Filipino artists and bring their masterpieces to a wider audience.
Greenstone Pharmaceutical, the company behind the topical medication, shared a few images of classy-looking wooden boxes featuring artwork by Francis Nacion containing assorted products such as ointment, oil, and alcohol sprays on their Facebook page on Tuesday, much to the delight of titas and titos everywhere.
Amid the pandemic, when museums are closed and physical exhibits are restricted, the artbox is a way to bring the work of modern Filipino artists to the digital space.
Each 7.5” x 10.5“ wooden box will feature the work of a Filipino artist and contain various medications to ease colds, headaches, motion sickness, nausea, skin itching, insect bites, body aches, and more.
The first set of art boxes features the work of Francis Nacion, an Aklan-born artist based in Manila, and member of the prestigious Saturday Group of Artists, which includes Mauro Malang Santos. The artist, who apprenticed under Fernando Sena, uses vibrant colors to show his love and pride for his country and its culture.
The initial five selected artwork adorning the boxes depict idyllic scenes of Filipinos in natural landscapes, surrounded by trees and flowers.
A selection of Nacion’s other artwork and exhibitions can be viewed online in the website of Galerie Stephanie, one of the leading artist-centered galleries in the Philippines.
According to the aritst, "With the good traits of a Filipino with hard work and good use of time, We Filipinos can look forward to a brighter and happier life. I want to show the world that the Filipino artist can be at par with the best in the world."
The special edition Katinko artboxes are available for pre-order through the @Katinko.Artbox IG account. Each box is priced at P1,500, with part of the sale going to the artists. Processing of confirmed orders takes 5-7 days, according to the account.
In a Facebook post, the company announced that they would be featuring other Filipino artists in future editions of the Katinko artbox.
(Images from Katinko)