Lego celebrates diversity with rainbow colored figurines
Danish toy brick maker Lego unveiled a new set of rainbow-coloured figurines on Thursday to celebrate the diversity of its fans and the LGBTQI+ community.
The "Everyone is Awesome" set features 11 monochrome mini figures, each with its own individual hairstyle and rainbow colour.
"I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love," set designer Matthew Ashton said in a statement.
He said the fact that he belongs to the LGBTQI+ community had encouraged him to create the new Lego bricks.
"I knew I needed to step up to the plate and make a real statement about love and inclusivity, and generally spread some Lego love to everybody who needs it," Ashton said.
We’re super excited to reveal our new set - LEGO Everyone is Awesome! Because we celebrate every LEGO builder ❤️? #LEGO #EveryoneIsAwesome pic.twitter.com/J7KSz3zWik— LEGO (@LEGO_Group) May 20, 2021
"Kids are so much more accepting of each other and everybody else's differences and I think that's one of the things we can all learn from kids, is just go out there, have fun, be open to everybody and the world would be a much more happier, inclusive and living place," he added.
The new 346-piece set will go on sale June 1 to coincide with Pride Month, which is dedicated to celebrating the LGBTQI+ communities around the world. (AFP)