Experience spring in full bloom through the eyes of VIVAIA’s new ambassador, Nayeon
Nayeon isn’t just comfortable in front of the camera—she’s a natural. Having evolved from a young contest hopeful into a global superstar, the TWICE star is making history as VIVAIA’s first-ever celebrity ambassador.
For the Spring 2026 “Feel the Comfort” launch, Nayeon showcases the satin Carol Jogger Sneakerinas and Margot Mary Janes with effortless style. The campaign film captures her bold spirit, encouraging everyone to mix, match, and express themselves through footwear.
For her, being comfortable means she is “being my true self.”
The satin Carol Jogger Sneakerinas now has a supportive bubble outsole for longer walks. Show your personality and style by customizing it with shoe charms and laces for P9,139.
Vivaia
Want VIVAIA's signature square-toe flats in spring's most iconic design? The Margot Mary Jane (P8,559) is now a mesh design co-created with French artist Léa Morichon's hand-drawn flower designs in cream.
Apart from the two, the collection also includes the Cecily Hybrid Mary Janes and Myriel Mary Janes.
The former is perfect for long walks. It is made with breathable mesh and bubble sole and costs P8,559.
But for those who want to give their style an edge, get the Myriel Mary Jane (P7,989). Featuring a bold metal buckle and advanced 3x arch support, it’s designed with triple-layer cushioning and responsive EVA for comfort that lasts as long as your day does.
All these are available at VIVAIA stores in SM Megamall, SM Mall of Asia, Glorietta 4, Power Plant Mall, and Festival Mall.