Fashion roundup: PH-exclusive adidas shoe, Birkenstock's new walking initiative, and more cool fashion news this July

July is here! Is a wardrobe refresh part of your mid-year to-do list?

One of the easiest ways to give yourself a boost is by dressing in pieces that make you feel your best. This month, fashion brands are rolling out fresh drops that are perfect for mixing and matching—from playful shoe charms and Pinoy basketball-inspired adidas sneakers to exciting store openings.

Check out the latest fashion drops below:

PUMA Tacklette

Love Mary Janes but can't give up your sneakers? PUMA's new Tacklette brings the best of both styles together.

PUMA has launched the Tacklette in the Philippines, blending the classic Mary Jane silhouette with its signature terrace-inspired sneaker design. Made for everyday wear, the shoe features a suede-and-leather upper, a low-profile sole, and a SoftFoam+ sockliner for added comfort.

The brand also teamed up with JD Sports for the Tacklette Charm, an exclusive version featuring a sakura-inspired charm. Customers who purchase either pair during the promo period will receive a limited-edition PUMA x JD Sakura Anklet, while supplies last.

The collection starts at P3,900 and is available beginning July 9. The Tacklette Charm is exclusive to JD Sports, while the standard Tacklette is also sold at PUMA stores and select retailers.

Birkenstock's "The Philippines by Foot" campaign

Between the intense heat and our admittedly less-than-perfectly paved streets, choosing to walk in the Philippines can sometimes feel like a challenge. Yet, there is something incredibly grounding about exploring on foot; it inspires us to slow down, discover hidden corners, and truly connect with the history and culture of our country.

Recognizing this, global footwear icon Birkenstock has launched "The Philippines by Foot," a campaign in partnership with the Department of Tourism and the Tourism Promotions Board. This movement aims to encourage Filipinos to rediscover the country's rich heritage sites and communities one step at a time.

The initiative began with an inaugural community walk starting at Kilometer Zero in Rizal Park, the exact geographic benchmark of the archipelago. Participants took a contemplative route past historic landmarks like the Rizal Monument, the grounds of Jose Rizal's martyrdom, and the Gomburza Marker before concluding at the National Museum complex. The exploration continued the next morning in partnership with the Just Walk PH community, visiting the streets of Intramuros.

To celebrate the launch, an evening event was held at the mid-century halls of The Henry Hotel Manila where the Birkenstock Museo, a unique museum-style exhibition of the brand, was displayed. The gallery highlighted the authentic stories of nearly 50 Filipino Birkenstock wearers, including celebrated cultural icons like Apo Whang-Od, chef Jordy Navarra, and furniture craftsman Edward Sibunga.

Filipinos can look forward to even more "Philippines By Foot" community walks hosted in various regional hubs. By partnering with local communities, the movement seeks to give people a reason to see their country through a renewed sense of wonder rather than daily routine.

"We're inviting every single of you to experience our country, not from a distance, but up close. We try to slow down, to become more present and to appreciate the beauty of movement, of meaning, discovery," said Jimmy Thai, CEO of the Primer Group of Companies, during the launch.

Stay updated on upcoming schedules and join the movement by visiting the official website at thephilippinesbyfoot.com.

Haydee Garcia's Rockwell atelier

Need a last-minute gown for a wedding or formal event? You may want to check out the newly opened Studio Haydee Garcia atelier at Rockwell.

After nearly a decade of creating bespoke bridal gowns and couture pieces for clients—including celebrities like Catriona Gray, Small Laude, and Kristine Hermosa—Studio Haydee Garcia has opened its first atelier at Proscenium at Rockwell.

The new space also introduces Petals & Poetry, the brand's first ready-to-wear collection inspired by nature, offering elegant pieces for those looking for formalwear without the wait for a custom-made gown. Check the collection on its official website.

adidas Anthony Edwards 2 

Pinoys are undeniably fans of basketball. If you're looking for your next pair or shopping for the baller in your life, adidas has unveiled a Philippines-exclusive version of Anthony Edwards' signature shoe.

The Anthony Edwards 2 "Magpakitang Gilas" pays tribute to local hoops culture through details inspired by the Philippine flag and the spirit of bayanihan. The upper features a gradient of blue hues, complemented by a cool red sockliner and lime yellow stitching that reimagines the colors of the national flag.

The design also packs in subtle nods to Filipino basketball culture. The left shoe tongue reads "Magpakitang Gilas," while the right features "Shine for the Squad." The lace tips are stamped with "Pilipinas" and "Basketball," and a custom debossed three-stripe weave pattern incorporates Filipino-inspired textures into adidas' signature look.

Beyond its patriotic details, the Anthony Edwards 2 is built for performance with a Lightstrike midsole, Boost cushioning, and a secure fit for quick cuts and explosive moves.

The Anthony Edwards 2 "Magpakitang Gilas" retails for P8,000 and is available at adidas.com.ph and select adidas stores.

Vivaia opens in Trinoma

Eyeing a pair of VIVAIA flats? If you're in the north, the eco-friendly footwear brand has opened its newest and largest Philippine store at TriNoma Mall. The boutique carries bestselling styles like the Margot Mary Janes, Addison Slingback Heels, and Audrey Loafers, alongside newer releases including the Makayla Mesh Flats, Hatty Platform Sandals, and Ciara Organza Sneakerinas.

The opening also coincides with VIVAIA's sixth global anniversary and the launch of its Spring 2026 and Resort 2026 collections, featuring the Makayla Mesh Flats, Maura Mesh Mule Sandals, Derorice Toe-Ring Sandals, Eden Toe-Ring Heeled Sandals, Jayna Toe-Ring Heeled Sandals, Kamber Walker Sandals, Margot Walker Air Flats, Silvie Icon Loafers, and Ciara Organza Sneakerinas.

The collection is priced from P6,269 to P9,139 and is now available at VIVAIA's new store on Level 1, North Avenue Wing, TriNoma Mall.

COS ballet footwear

If you can't get enough of ballet flats, COS has unveiled a new lineup of ballet-inspired footwear that blends refined design with everyday wearability. The collection includes soft satin ballet flats with a square-framed toe and leather lining in chocolate, khaki, and powder pink, as well as matching ballet-inspired sneakers featuring a streamlined silhouette and flexible split sole in khaki and powder pink.

Get them online or at selected COS stores worldwide.

Atelier Patty Ang opens in Power Plant

For effortlessly chic ready-to-wear pieces, Patty Ang has you covered. The Filipino designer, who has dressed several celebrities, has unveiled a refreshed Atelier Patty Ang space at Power Plant Mall.

The reopening also marks the debut of the Lusso Bag, a new handbag collection that reflects the brand's signature minimalist aesthetic with clean lines, functionality, and timeless style.

The refreshed boutique is now open at R2 Power Plant Mall, Rockwell. Check out more of its offerings on its website or Instagram.

UNIQLO Lounge & Underwear Collection

Looking for loungewear you won't mind wearing outside? UNIQLO's new 2026 Fall/Winter Lounge & Underwear Collection is designed to blur the line between homewear and everyday outfits, with versatile pieces that are comfortable enough for lounging and stylish enough for quick errands.

The collection features the colorful Effortless Charm line with camisoles, tank tops, cotton bras, shorts, pajamas, and cardigans, alongside the more understated Minimalist Classics, which include the AIRism Seamless Shorts, Wireless Bra 3D Hold, Washable Knit Bra Top, Washable Knit Sweater, Washable Knit Ribbed Pants, and Satin Pajamas.

The pieces are made from soft modal, cotton, and AIRism fabrics, so you're not just getting cute sets—they're also breathable and quick-drying for all-day comfort.

Check out the collection on its website or at the nearest UNIQLO store.

Blackbough Swim Al Fresco collection

Rain or shine, you can still pack the cutest swimwear for your next resort getaway. Blackbough Swim's new Al Fresco collection draws inspiration from European summer homes, featuring soft tones and artistic prints influenced by cool stone courtyards, hand-painted ceramics, mosaic floors, and lush gardens.

Whether you're lounging by the pool or exploring a seaside town, the collection offers bikinis, tankinis, and vacation-ready staples in soft, nature-inspired tones and artistic prints. Check them out via their website.

Jo Ann Bitagcol's Thank You, Universe collection