Casio AQ-240 gets a colorful upgrade fit for a new generation

Even in an era of smart technology, vintage watches never lose their classic charm. One brand that is practically synonymous with vintage style is Casio.

Drawing inspiration from the AQ-200 in the 80s and the AC-230 in the 90s, the AQ-240—launched last year—reimagines the analog-digital hybrid for today. With its rounded octagonal case and classic metal band, it’s a piece designed for anyone who wants their daily watch to look effortless yet intentional.

But now, Casio is refreshing the AQ-240 series with new colorways—bringing a softer, more expressive touch fit for the younger generations.

It has expanded its lineup with softly toned dial variations in light blue, salmon pink, and off-white. Each one is designed to offer a different mood while staying grounded in the same retro silhouette.