PhilSTAR L!fe IQA Awards

About Us

Sun Life in the Philippines offers a diverse range of insurance, wealth, and asset management solutions to help every Filipino in their journey towards a brighter life.

As the country’s first and longest-standing life insurer, we provide:

  • Financial planning and guidance
  • Life insurance products for every life stage
  • Investment products for individuals, families, and companies
  • Health-focused products with an innovative wellness community
  • Exceptional client-servicing


For over 100 years, LIMRA has been the industry's trusted source for unbiased research and data. This short video outlines our history, comparing how we supported the industry back then and what we're doing to support the industry now and into the future.

LIMRA established the IQA in 1960 to promote quality selling in the life insurance profession worldwide. Since then it has become one of the most prestigious awards in the industry — used by 80 companies in over 30 different countries. This annual award is designed to honor producers for excellent production and outstanding persistency of life insurance business.

To qualify, candidates must:

  • Represent a LIMRA member company
  • Produce a minimum number of policies written in two consecutive years and a qualifying 13-month persistency rate on individual life and personal pension (annuity) business issued and paid for during a calendar year. (Requirements vary by country.)

There are three levels and requirements that vary by country:

  • Silver
  • Gold
  • Platinum