Sony to partner with TCL to make TVs
Sony is in talks to hand over its home entertainment business to Chinese rival TCL.
The Japanese tech company signed a memorandum of understanding with TCL to confirm its intentions to establish a joint venture. This would entail the Chinese company holding 51% of Sony’s home entertainment share, while 49% would remain with the Japanese tech giant.
The two companies aim to formalize the partnership by end of March 2026, with operations beginning in April 2027.
Additionally, the TVs to be made will still carry the “Sony” and “BRAVIA” names.
For the partnership, Sony said it brings to the table its high-quality picture and audio technology, while TCL contributes its advanced display technology.
Sony’s statement said that the TV business is currently driven by trends such as growing video streaming services and video-sharing platforms, smart features, and adoption of higher resolution and larger displays.
“The new company aims to create innovative products that meet the expectations of customers worldwide and achieve further business growth through outstanding operational excellence,” it said.
According to a Bloomberg report, Sony’s stock in Tokyo dipped 0.9% on Jan. 21, while TCL’s rose over 16% in Hong Kong.
At CES 2026, TCL unveiled its X11L SQD-Mini LED TV, which uses blue LEDs for its backlight for color improvements. It’s also one of the few TVs this year to support Dolby Vision 2.
TCL was founded in 1981 and produces affordable TVs. On the other hand, Sony creates consumer electronics—from TVs, PlayStation consoles, cameras, and entertainment content.