Style Living Self Geeky News and Views
In the Paper Hello! Create with us

Sneak peek: JLo Beauty is (almost) here

By CAMILLE SANTIAGO Published Dec 03, 2020 4:06 am

We all have envied Jennifer Lopez's beauty at some point in our lives, oftentimes wishing to know the secret of aging backwards like her. Lucky for us, we can now get that "JLo glow," as she finally revealed the lineup of her newest venture, JLo Beauty.

"My philosophy is simple—I want you to feel your most beautiful at your most natural. No makeup, no filters… just YOU and your skin," she wrote on JLo Beauty's Instagram page. And because of this mantra, her brand stands for this belief: "Beauty has no expiration date."

My philosophy is simple—I want you to feel your most beautiful at your most natural. No makeup, no filters… just YOU and your skin

"The idea of beauty having no expiration date, you know, you get to a certain age and then people are already kind of like, boop boop, you next, bye bye. And you're like, hold on, I'm still here," Lopez told ET. "[JLo Beauty] is about feeling great, looking great, having the healthiest skin you can have and how do you keep that youthful and timeless look at any age," she added. 

On Thursday, Lopez introduced the eight-piece skincare collection for her namesake brand, JLo Beauty, with a stylized photo of her line—That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask ($79), That Big Screen Broad Spectrum SPF 30 Moisturizer ($54), That Blockbuster Wonder Cream ($58), That Hit Single Gel-Creme Cleanser ($38), That Fresh Take Eye Cream ($48), That Star Filter Complexion Booster ($39), and That Inner Love Dietary Supplement ($36).

JLo Beauty skincare line

As Lopez talks more about her new skincare line, the 51-year-old award-winning entertainer also revealed a secret ingredient that she discovered in her childhood: olive oil. "The hero ingredient and the basis of the line was kind of a secret that my mom and aunt had from a very young age, which is olive oil. It's nature's secret ingredient which we don't use enough of," Lopez told PEOPLE. "They would use it on their skin and on their body, their face and their hair to get like a glow and to highly hydrate and moisturize."

And true to her brand's mantra, J.Lo made sure that her products would work on all skin of all ages—from her mother Guadalupe, 74, to her daughter Emme, 12.

The line will be available on Jan. 1, 2021, but people can sign-up and pre-order her collection on the JLo Beauty website starting Dec. 8. 

To see the complete line of JLo Beauty, view our gallery below.

JLo Beauty THAT JLO GLOW Multitasking Serum 

JLo Beauty THAT BIG SCREEN Broad Spectrum SPF 30 Moisturizer 

JLo Beauty THAT FRESH TAKE Eye Cream 

JLo Beauty THAT HIT SINGLE Gel-Creme Cleanser 

JLo Beauty THAT LIMITLESS GLOW Multitasking Mask 

JLo Beauty THAT STAR FILTER Complexion Booster 

JLo Beauty THAT BLOCKBUSTER Wonder Cream 

JLo Beauty THAT JLO GLOW Multitasking Serum 

JLo Beauty THAT BIG SCREEN Broad Spectrum SPF 30 Moisturizer 

JLo Beauty THAT FRESH TAKE Eye Cream 

JLo Beauty THAT HIT SINGLE Gel-Creme Cleanser 

JLo Beauty THAT LIMITLESS GLOW Multitasking Mask 

JLo Beauty THAT STAR FILTER Complexion Booster 

JLo Beauty THAT BLOCKBUSTER Wonder Cream 

CLOSE

Photos from JLo Beauty