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Becoming Miss Demeanor

By BUTCH DALISAY, The Philippine STAR Published Dec 06, 2021 5:00 am

If you’re still wondering what to give your teenager or 20-something this Christmas (older folks can count as kids), I can recommend a highly unique book that came into my mailbox recently from a former student, titled A Creativity Mix Book by Hilom Pagasa.

We’re often told—and it’s true—that Filipinos are a highly creative people, full of ideas and passions waiting to be expressed in some artful way. But even the most creative persons sometimes need help to turn that spark into a flame—something wondrous and illuminating, without burning down the house.

  Interesting cover art for Creativity Mix Book by Hilom Pagasa

This book can be immensely helpful in making that happen, even for people who may not think of themselves as being creative. There’s an artist and a poet in you, and this book will help you find it.

Written for these challenging times, it’s full of exercises, artworks, essays, poems, and other materials meant to make our COVID-benighted world bright and exciting again. The author describes herself as “just a housewife who wants to heal,” having battled bipolar disorder, but the book is about you, not her.

Check it out on Lazada and other places online.

* * * * *

Although not much of a beauty pageant fan, I was dismayed to read about the recent experience of Ms. Gianna Llanes, a lovely young Filipina who flew to Mexico to represent the country at the coronation night of “Miss Glamour International 2021”—only to realize, along with five other candidates, that the whole thing was bogus, with no judges and no sponsors to be found for the big event.

How anyone could dash the hopes of these ladies so summarily is beyond me, and I can only wish better luck for Gianna in her future endeavors, whether or not they involve chasing after a glittery tiara.

That sad episode also piqued my interest in “Miss Glamour International” and all these other new and relatively little known pageants that seem to have appeared all over the planet since I last took a long, hard look at Miss Universe in 1994.

A quick check of Wikipedia turned up a lot more contests I’d barely or never heard of: Miss Global, Miss Globe International, Miss Grand International, Miss Heritage, Miss Model of the World, Miss Supertalent, Miss Supranational, and Miss Intercontinental, among others.

As it turns out, the Philippines has figured prominently in many of these pageants, which should come as no surprise.

Back in the day, there were really only three big beauty contests to speak of—Miss Universe, Miss International, and Miss World (or four, if you add Miss Philippines, which was something of a prerequisite to all of the foregoing).

It was, of course, Miss Universe that first captivated the Pinoy in 1952, when Armi Kuusela won the title and was promptly captivated by a Pinoy. (An aside I can’t resist making is the fact that Miss Kuusela, or Mrs. Hilario—she’s since become Mrs. Williams—attended a lecture I gave on the Philippines at the University of California San Diego 15 years ago. We were introduced by a mutual friend, but I guess I was too starstruck to take a selfie.)

Armi Kuusela, from Finland, was crowned the first Miss Universe in 1952. She now lives in La Jolla. 

I don’t need to reprise the long, illustrious list of Filipina beauties who’ve won titles at these pageants, major and minor, especially as I’m familiar with only the older ones, who enlivened my juvenile fantasies and who must be grandmothers by now.

I guess what fascinates and also depresses me is how something that used to be a happy-go-lucky joyride—a pretty girl gets nudged or cajoled into joining a pageant, which strikes her as a ridiculous idea that the Mother Superior would surely object to, but she does it anyway just to see what it’s like—has been turned into a full-blown industry, with fashion designers and coaches for every quarter-turn.

It’s no longer enough just to be fresh-faced and wide-eyed; you’ll need to be trained like a Marine recruit at boot camp so you can sashay in high heels beneath a canopy of feathers for which a whole ostrich farm died and answer questions about climate change and racial discrimination like a PhD candidate.

Online, there are even sites like missacademy.com that promise to turn you into Miss Demeanor, or whoever it is you dream of becoming: “We apologize for interrupting your stereotypical programming, but news flash… pageantry is getting a MAJOR makeover! Say goodbye to the trends of yesteryear and hello to MISS Academy—the future of pageants. Our training will get you primped, primed, polished and prepped in every aspect of competition. The skills you develop at MISS Academy are sure to give you an edge above the rest, in any arena of life, long after you retire the crown.”

Not to be outdone, crowndiva.com offers private lessons in 10 areas of training ranging from “wardrobe and accessories consultation and selection” to “pageant-specific makeup and hair lessons” for the price of $175 per hour.

I have absolutely no doubt that our ladies have been prepared well enough by life in the Philippines to surmount any hurdles on their path to international (or universal) fame. I’m more worried by the possibility that, the way things are going, pageant organizers will soon run out of names for their ventures. Well, there’s still Miss Multinational, Miss Globalization, Miss Galaxy, Miss Cosmos, Miss Supernova, Miss Milky Way, Miss Constellation…