McDonald's Philippines has disowned a photo circulating on social media bearing the company's logo that attacks Jollibee.
On Friday, Corporate Communications Head of McDonald's Philippines Adi Hernandez said that they “did not and would not produce or release any disparaging material against any brand.”
“To reiterate, this piece of content was not made by McDonald’s Philippines and was never posted on any of the brand’s digital assets,” he added.
Hernandez was pertaining to a viral post of their McChicken with the tagline: "Our competitor threw in the towel," which clearly references Jollibee's viral "Chickenjoy towel" incident.
Last June 2, a Jollibee customer shared her unfortunate experience with her delivery. "This is really disturbing… How the hell do you get the towel in the batter and even fry it!?!? Yung totoo?" she wrote in a Facebook post upon finding out that her fried chicken is actually a towel covered and fried in batter.
Since the post became viral, Jollibee has ordered the temporary closure of its BGC Stopover branch and has conducted a "thorough investigation on the incident."
"It is unfortunate that deviations of Jollibee's standard food preparation procedures occurred on the part of certain personnel of the store," the official statement wrote.
"We at Jollibee are committed to take the necessary steps to maintain the trust and loyalty that our customers have given to us throughout the years," it concluded.